Sessions at SXSW Interactive 2012 about News and Social on Monday 12th March

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  • 3-2-1 Publish: Prepping the News Room for D-Day

    by Eleanor Hong, Sheigh Crabtree, Meredith Artley, Tim Ruder and Joel Abrams

    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

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