The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.
by Brandon Lee
Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.
by Boris Revsin
Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate remarkable action around real-world memes. As disruptive forms of marketing begin to fall away more and more brands turn to marketing as interactive content. Find out how the next wave of advertising isn't really advertising at all.
9th–13th March 2012