Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.
by Sandy Carter
Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.
Chad Norman and Melanie Mathos sign their book ‘101 Social Media Tactics for Nonprofits: A Field Guide’ at the SXSW bookstore.
Sandy Carter signs her book ‘Get Bold: Using Social Media to Create a New Type of Social Business’ at the SXSW bookstore.
by Cristina Monteiro, Lucas Mello, Ricardo Guerra and Mauro Silva
For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social driven media experiences are making people’s attention harder to get.
Don’t panic. It’s time to add owned media to the equation. Audience is value, and if your can build one or use better one that you already have you will own the greatest asset of all. And, at some point, a consequence of this might be to stop buying media and start selling it. Is your marketing department is ready to start making money instead of spending it?
LiveAD, brazilian award winning creative hotshop (and 2011 SXSW interactive activism finalist!), talks about the importance of owned media along side paid and earned media. And shows some advantages of platform building and some nice results achieved for clients such as Nike, C&A, Lacoste and Oi (one of the biggest mobile carriers in Brazil).
by Dov Seidman
In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.
Jason Falls signs his book ‘No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing’ at the SXSW bookstore.
Instead of guns and knives, the revolutionaries who descended upon Tahrir Square on Feb. 1 packed a potent arsenal of technological tools that ended the corrupt, 30-year reign of President Hosni Mubarak. Their weapons of choice: Twitter, Facebook and YouTube – everyday tools that can be used to plan a party or plot a revolution.
“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world,” wrote one protester in a particularly succinct tweet.
But with one third of the world living under Internet censorship, the tools we take for granted in America are precious commodities elsewhere. When Mubarak’s government hit the kill switch, Facebook, Twitter and YouTube – and those using these tools to rally – were rendered powerless. When the Internet goes black, as it did Jan. 27, how do revolutionaries access these invaluable social channels to communicate, mobilize and ultimately overthrow an unjust government? How do citizens in radio silence tune into the rest of the world – without incurring the wrath of their government? What are the tools behind the tools that every revolutionary should include in his tool kit? And why should you care?
by Jaron Lanier and Nicholas Thompson
A conversation between Nicholas Thompson, a senior editor covering technology for the New Yorker, and computing pioneer Jaron Lanier. They'll discuss the virtues of technology, but also the ways it has made us less imaginative, more distracted, and less connected to other people. Lanier is one of the founders of "virtual reality," but he has since become the most prominent critic of what technology has wrought. Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which Lanier has described as dehumanizing and designed to encourage shallow interactions.
The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.
My new book, The End of Business as Usual, will set the stage for a passionate and engaged conversation March 2012.
SXSW is a celebration of culture, art, innovation, and vision. What if the world of business prioritized the same pillars? What if everyday consumers become the cogs in the business machine?
What better way to celebrate than with a special guest?
Smashing Pumpkin's Billy Corgan will join me on stage to discuss "No More (Music) Business As Usual." It's an inside look of how Billy Corgan and The Smashing Pumpkins are shaking things up.
We'll discuss key themes from the new book as it relates to the music industry. The focus will be on changing the methods that artists use to deliver music by re-inventing new systems that can work hand in hand with the art they created. The goal will be to put the art of music back to the forefront by ignoring the continual need of the music industry to standardized systems to promote and sell music in an era of constant change.
Billy will discuss how social media and technology have played a significant role in his recent releases such as TBK, the launch of the SPRC, and his future release Oceania.
Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.
Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.
by Erik Qualman
We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best selling author Erik Qualman (Socialnomics) pulls from his newest book Digital Leader and shows how the best and brightest from Hsieh to Jobs to even Jeremy Lin simplify their way to success. Learn Learn how to become a Digital Leader + How to achieve your best life and legacy + Avoid multi-tasking as it is junk food for the brain + How to influence and attract thousands of followers + Why digital shadows are more important than your digital footprint + How to empower others. And why, success is truly a digital choice.
9th–13th March 2012