If you’re an artist or work for a young arts organization, you run a start-up. A start-up where the product is culture, the audience is becoming more and more segmented by age, and the metrics for success are hard to come by. Lots of rewards and just as many challenges, right?
In this session we'll discuss the triumphs and challenges encountered once we turn a passion project into something bigger--fundraising, developing business models, audience building, and collaborations--to name a few. This Core Conversation provides the venue you need to problem-solve and idea-share with others. Not involved in the arts but starting something new in another industry? Join us anyway! A lot of what we’ll discuss will cross over to other genres.
by Ankit Shah
The startup scene preaches hustle more than anything. It's all fun and great. You have to make sacrifices, yes. It's risky, yes. You're bound for failure, yes. It's freaking awesome while you're doing it, yes.
Then you spend time with your friends and you have nothing to talk about except your work.
Then you forget to call mom to tell her you love her.
Then you play tennis and realize that you suck and can't last for more than 30 minutes because you are totally out of shape.
Then you realize you're not the same awesome person you were before the amazing, amazing startup you're working on took over.
It's kinda like spending all your time with a new girlfriend. Your friends are concerned you're changing. Startups can often become unhealthy relationships, but it's important to stay focused while managing the rest of your life too. It's hard, but there's nothing more important for your sanity.
Let's talk a bit about sanity.
by Jessica Mah
Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.
Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.
Startup Village brings together the startups, entrepreneurs, investors, and cutting-edge digital tastemakers within the 2012 SXSW Festival. You are invited to come network with others interested in startups Monday, March 12 from 4:30pm-5:30pm. The Meet Up Pavilion provides a space for representatives in media, technology, and capital to interact within the greater Trade Show floor. Startup Village at the Meetup Pavilion cuts across all of the industries present in Austin for SXSW (Music, Interactive and Film).
In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.
9th–13th March 2012