Sessions at SXSW Interactive 2012 about Disruption and Startups on Monday 12th March

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  • Lessons from Disruptors: Game-Changing Start-Ups

    by Travis Bogard, Matt Rogers, Harry McCracken and Ren Ng

    It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. But some, like our panelists, have done just that — Jawbone in re-shaping mobile lifestyle; Lytro in changing the way we take and experience photos; and Nest in re-defining the thermostat. These game-changing startups will share their secrets of success and give insight to how they developed the visions that have guided them to be true disruptors. We’ll also look at how more established disruptors – Google, Apple, etc. – changed the game and maintained a leadership position.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

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