Sessions at SXSW Interactive 2012 about Content and Knitting and sxswLAM and Publishing on Monday 12th March

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• Knitting a Long Tail in Niche Publishing

  by Shannon Okey

  Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. What's a creative professional to do? Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system.

  • Content
  • eBooks
  • Knitting
  • Libraries
  • Publishing
  • sxswLAM

  At 3:30pm to 4:30pm, Monday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage audio clip