Sessions at SXSW Interactive 2012 about products and Technology on Monday 12th March

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  • Building Digital Products with Passionate Users

    by Dave Haynes, Farai Chideya and Suzanne Stefanac

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

    Other than your mom, you don’t have any one using it.

    You probably forgot the most important ingredient: passionate users

    This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

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