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  • Reaching Teens on the Digital Streets

    by Anne Collier, Maura Welch, Anastasia Goodstein, Andrew Slack and Hilary Baris

    Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.

    Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

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