An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.
9th–13th March 2012