Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of these types of blog authors are women. Young, female bloggers have become a force to be reckoned with: the most popular ones have their lives made into movies, they write and sell books that top best seller lists, and they guest design for major brands. The lesser known bloggers still influence their readers in big ways, and companies have sat up and have taken notice. Let's discuss why women blog, how they use social media differently than men, and why brands are eager to connect with these women.
9th–13th March 2012