Sessions at SXSW Interactive 2012 about Women and Social Networks and Social Media on Monday 12th March

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  • Why Women Fail to Rule the Social Networks

    by Tanja Gabler

    Too bland, too bored, too busy? Why women fail to rule social networks.

    Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They even hold the majority in all big social networks except LinkedIn. But when it comes to using Social Media for marketing themselves, they fail. While men boast proudly about their achievements in status updates women write birthday wishes to others and ask for private advice. What's the reason behind that phenomenon? Answers from statistics, psychologists, marketers, gender experts and the users themselves.

    At 1:15pm to 1:30pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin