Sessions at SXSW Interactive 2012 on Monday 12th March in Marriott Courtyard Austin Downtown/Convention Center

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  • AbelsonTaylor Cocktail Brunch

    Please join AbelsonTaylor for a Texas style brunch at SXSW Interactive! Gain a better understanding of how to utilize the iPad for business presentations, and join in our discussion on smart digital creativity.

    At 8:00am to 11:00am, Monday 12th March

    In Rooftop, Marriott Courtyard Austin Downtown/Convention Center

  • Tech Cooperatives: A Better Way to Make a Living

    by Raeanne Young, Andi Shively, Drew Stephan, Poonam Whabi and Jack Aponte

    Most experienced IT folks have faced the choice of freelancing versus working for an established business. Freelancing offers creative autonomy but not necessarily steady income. A job with a larger company provides a steady paycheck but often comes with creative and personal constraints.

    We are part of a growing movement among creative professionals who want an alternative to traditional business structures. The worker-cooperative business model enables IT professionals to maintain control of their work and life, produce excellent work, and retain the benefits of the value that they create, without sacrificing security. Our tech cooperatives offer the support and team approach of a firm but are entirely owned and democratically governed by the folks who work in them - us.

    This is a moderated panel with a focused, first-person discussion of different experiences of working in tech cooperatives. We will explain why a growing number of IT professionals prefer working in a co-op setting, the advantages and drawbacks of a democratic workplace, and the processes of starting and maintaining a worker cooperative.

    At 9:30am to 10:30am, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Job Hopping: Turn a High Number to Your Advantage

    by Gi-Gi Downs and Erin Bush

    Do you share your number?

    You know the classic assumption: they all want to be the first. They might understand if one or two didn't work out, but they're scared if you've had a lot of those. But some people know the secret-–that a variety of experiences makes you a better…


    No, we're not talking about the closely-guarded number of your past lovers; but how many jobs you’ve had.

    The brutal reality is that if you’ve spent any time in the tech industry, it’s likely you’ve hopped around companies in your local tech corridor. Had multiple titles. Multiple bosses. And, the old theory says, this doesn't look good on your resume.

    Unless, that is, you learn to carry it well.

    Shifting priorities and re-org roulette may have left you with an embarrassingly high number, but is your reputation really shot? Armed with a little knowledge, you can beat the stereotype. And it might even keep you off the unemployment line.

    At 11:00am to 12:00pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Online Personality Disorder: Resumes & Profiles

    by Jennifer Jongsma, Kevin Lawver, Kristy Duncan and Carla Borsoi

    An editor, researcher, and program manager walk into a bar. They are looking to help talented people who have personality and technical chops. As they down a Shiner, they look for a coherent story that tells who you are, what you’ve done, and where you can go. In this session we'll share our tips then jump into live reviews of resumes and a variety of online profiles. Beyond the action verbs and a Google search, these three will help you synchronize what you show on paper and online. They'll show how your online presence (LinkedIn, Facebook, Twitter, About.me) can help an employer picture you in their organization. How can you show yourself to be unique? How do your other digital selves support your claims? Hear how these three, with years of hiring experience, approach evaluating job candidates. Bring us your resumes, your profiles and your questions.

    At 11:00am to 12:00pm, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Moms vs. Management: Parents Make AWESOME Managers

    by Margaret Stewart, Mike Tschudy, Lourdes Alba and Maria Giudice

    How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization?

    Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include:

    • Parallel play is not real play — challenges of cooperation, collaboration and negotiation
    • Use your inside voice — the importance of communication and active listening
    • No means no — applying praise, understanding consequences and other disciplinary measures
    • You can’t have it all — challenges of working parents towards achieving a healthy live/work balance

    At 12:30pm to 1:30pm, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Work When Startup Culture Hits Mainstream

    by Mark Gilbreath

    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Getting Good: Practical Tips for New Designers

    by Allison Wagner and Yesenia Perez-Cruz

    Being new in a rapidly changing industry is scary. Luckily, as young designers in the web industry we have access to boundless tutorials, resources and mentors willing to share their knowledge. Actually, the abundance of information out there can be overwhelming!

    This session is about looking inwards for improvement, not outwards. We'll talk about understanding your work habits, setting realistic goals and building upon them, how to ask better questions, and the never-ending experiment that is your personal process. In short, we gon' talk about how to get REAL GOOD.

    At 3:30pm to 4:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Motivating Employees: Gamification at Work

    by Molly Kittle

    The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all of the above, and through them get people leaning forward, engaged, and working individually and collectively toward their goals. In this session we’ll discuss how to leverage game mechanics in the workplace to motivate your employees around sales, recognition, business transformation, health & wellness, training, and overall job performance. We’ll also discuss how companies have successfully “flipped the bit” that turns work into play, and conversely, from play into work. Join us for this deep dive into enterprise gamification programs and come away with ideas that you can apply in your own workplace.

    At 3:30pm to 4:30pm, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Getting a Crowd to Work for You: For Pay or Play?

    by Anthony Goldbloom and Lukas Biewald

    Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellectual property to solve real world challenges. So what makes this crowd work? Is it money or something greater?Today, workers are willing to do real work for virtual compensation just as much as they are willing to work for cold-hard cash. In this presentation Lukas Biewald, Founder of CrowdFlower, and Anthony Goldbloom, Founder of Kaggle, discuss the merging incentives of the crowd worker. What is the essential driving force for workers to accomplish tasks for real or virtual work? What does the crowdsourcing worker want more in exchange for their work- real or virtual compensation?

    At 5:00pm to 6:00pm, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center