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Sessions at SXSW Interactive 2012 of type Core Conversation on Tuesday 13th March

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  • Digital Divas: How Girls Rule the Digital Universe

    by Graceann Bennett and Dayna Dion

    How can brands in low-interest, low-involvement categories truly engage women in the digital space? Which of women’s digital activities are purchase decision drivers vs. distractors? What do women really want from brands online? Ogilvy, Microsoft and Mindshare teamed up to tackle those questions and more with “Digital Divas,” a groundbreaking study of more than 12,800 women that reveals how the Venus-Mars analogy extends into the digital sphere: how women vs. men live and breathe online and what that means for brands. "Digital Divas" makes sense of the daunting deluge of data on women in the digital domain to tell the story of how women seek, share and shop across channels. We’ll discuss and debate some hot topics, like why women really “like” brands on Facebook and what a “like” is truly worth. We’ll share some surprising new digital developments, like what surpassed peer recommendations and store coupons in 2011 to become the No. 1 influencer of women’s online purchase decisions. And we’ll illustrate how even the least sexy brands are connecting with, captivating and cashing in on women in the digital domains they rule.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Hackathons: Kickstart a Movement from a Weekend

    by Peter Hirshberg and Christine Outram

    It all happened so quickly: you arrived at the hack-a-thon, got excited, met interesting people, came up with a great idea, built a prototype (in less than 12 hours) and presented to an adoring crowd.Then everyone went home. Slept. Ate. And lost momentum...Hackathons are evolving: from a room filled only with developers, to rooms full of social innovators -- developers, designers, planners, journalists, civic leaders and more -- coming together to address pressing urban issues (transportation, community development, energy use etc). This is exciting, and produces potentially groundbreaking ideas. But too often, the hackathon finishes and projects never see the light of day. The good news, is that it is relatively easy to turn these 48-hour geek-chic fests into events with lasting impact. This conversation will allow hacker organizations, government, businesses and citizens to discuss the value of hackathons and how to leverage them to kick-start change-making movements in cities.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 8A, Austin Convention Center

  • Journalism’s Got 99 Problems: Design Is #1

    by David Wright and Miranda Mulligan

    Will ________ save journalism? It’s a typical, and tired, question with everything from paywalls, iPads, programmers or hyperlocal, microlocal, over-aggregation filling in the blank. But the subject of design is often absent from these conversations. Why? Design is one of the most crucial ingredients; it’s the glue between intent and engagement, between content and comprehension. Yet news design on the web feels stagnant. From the perspective of designers in the newsroom trenches, where the headlines meet the HTML, we want to look at design’s successes and failures and examine what’s next for this still nascent field. We look forward to the input of many voices before, during and after this session. Let us know what you think.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Taking Team Solidarity into the Trenches

    by Lin Howe and Elizabeth Gibson

    How do you help your geographically dispersed and diverse melting pot organization become a more effective and cohesive team with a shared sense of purpose? How do you simulate ‘around the water cooler” type conversations when you are not in the same location or time zone? What works, and what doesn’t work? We will share five easy ways to build synergy and camaraderie and foster inclusion among remote teammates through highly creative, visual, and interactive concepts and practices. We also want to encourage conversation and share stories about other organizational attempts to achieve solidarity, diversity, and inclusion in fun and compelling ways.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • You Don't Need Bandwidth to Be Awesome

    by Brett Haggard and Andy Hadfield

    Always-on, high-speed connectivity is the ticket to doing awesome stuff in technology today.

    But in a continent like Africa, ‘The Cloud’ is something ‘The Rain’ falls out of.

    And still, innovation in the technology realm has managed to flourish and even outpace the more developed world.

    We’re talking about television services that use the DVBH standard to beam football matches and news into rural villages; social networks that were designed for exclusive use on mobile phone platforms; funds transfer and electronic payment systems that require nothing more than a SMS text message; insurance products that can be provisioned and procured from the most rudimentary mobile phones.

    Outside of the ‘never say die’ innovation Africa employs there’s a great deal the developed world can learn from the developing world, particularly when it comes to building practical solutions that solve real problems.

    And with global growth being led by the developing world, these are lessons worth learning.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Closer to One: Buddhism and the Internet of Things

    by Vincent Horn and Sara Ohrvall

    For millennia, eastern philosophers have talked about the “interconnectedness of all things;" the idea of an invisible web that links together beings and objects, organic and inorganic. For the first time in human history, this idea is becoming physically manifest as we begin to network more and more objects—and even our own bodies—with the help of WiFi, sensors, and RFID.

    These technologies are turning up in everything from grocery packaging to household devices to self-monitoring tools like the FitBit and JawBone Up, and pointing to a future in which the minute details of our lives will be coordinated online.

    But could all this connectedness make us better people? In this fascinating session, we’ll bring together a researcher examining the trends of quantified self and “the Internet of things” (Sara Öhrvall from Bonnier R&D), a top connected-product designer (Matt Rolandson of Ammunition Group), and tech-savvy Buddhism teacher Vincent Horn, who will shed light on what the networked future might mean for human spirituality.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Digital Age Editing: A Magazine Editor’s View

    by Brandon Holley and Pam McCarthy

    For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Getting Experts on to Your Passion Project

    by James Elbaor and Erica Berger

    I've spent the last year working on a game and project to disrupt international development. I built an incredible team of advisors, developers, designers, nonprofits, and supporters around simply an idea, and around a person who had never completed a similar project. Furthermore--they donated their services in the beginning for free!This core conversation will talk about how to rally the best talent around an idea, even if you've never met them (and if the idea ultimately changes or fails).I'll also address diving into tech and gaming, only having a background in online publishing, music, and international relations. I'll talk about motivation, never giving up, and why projects like this are some of the best ways to address global issues and drive innovation. Finally--I'll close on how the project came together (and ultimately changed) and why everyone should have a passion project. Don't be afraid to fail...dive in!

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • How to Lead a Social Revolution and Make a Profit

    by Shennandoah Diaz

    It’s time for a revolution. Time to change the way we think about business and how we can have a positive affect on the world around us. Truth is you CAN turn a profit and build a successful business that addresses some of our worst social problems including poverty, obesity, sustainability, institutional injustice, and more. You CAN lead a meaningful life and reap the rewards of your success. In this presentation we will define what it means to be a social entrepreneur. We will then look beyond charities and non-profits and look at real world examples of alternative business models that address social issues while making a profit. We will also look at the challenges social entrepreneurs face and how to tackle them so you can start your own social revolution.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 8A, Austin Convention Center

  • The Creative Collaboration Conundrum

    by Wayne Pick and Matt Baker

    We’ve all been shown nirvana-like visions of a collaborative future where we join hands in beautiful creative harmony: the art director will join with designer, with the content strategist, with the planner, with the technologist. The list goes on.The reality of collaboration, however, often falls short, leading at times to the polar opposite extremes of territorialism and outright hostility.We’ll be sharing concrete examples of outstanding collaboration in the digital creative space and asking others to share their experiences. We'll be encouraging people to share moments of collaborative triumph and also of spectacular failure, all in the spirit of unearthing some of the foundations for successful collaboration in the all-play sandbox of interactive creativity.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Getting the Most out of Google+

    by Keri Kandel

    Google+ launched user profiles in June last year and Pages for businesses in November. With 90M users and 1M Pages as of mid-January, this platform is growing strong. Whether you are a newbie thinking about joining Google+ or an early adopter with some best practices to share, come join the discussion and learn from each other on how to get the most of your page or profile. A few questions to get things started: What are best practices for businesses and professionals to get followers to their pages? How do you use Google+ differently than other social platforms? What content works best on Google+? What are the best practices for hosting a Hangout?

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Making eBooks Smarter: Responsive Page Design

    by Peter Meyers

    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Marshalling Your Army of Interns

    by Larry Smith and Andrew Maguire

    When you’re running a small company, interns are amazing in theory (free labor!), yet in practice often a big fail. But do it right, and a strategically run army of interns can mean the difference between failure and success—especially for a startup or small shop. In five years of growing SMITH Magazine and its Six-Word Memoir project, Larry Smith has learned how to maximize interns’ time and skill sets, while offering a worthy experience for this free or barely-paid labor force. He’ll lead a conversation about how he’s done it, hear what’s worked for you, and leave you with new marching orders for your next intern brigade. Co-presenting is Andrew Maguire, founder of InternMatch (internmatch.com), which helps college students find amazing internships and recruiters more effectively source top talent.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • People-Powered: Technology and the Revolution

    by David All and Pete Snyder

    The people-powered revolution, fueled by the Internet and technology, is changing everything -- especially the worlds of activism, media and policy. Today, the conversation about the Internet’s role has never been louder or more distributed.

    Activism, media and policy always have worked together. But thanks to the tools we now have and will continue to develop, their speed and influence are limitless. New technologies that strengthen the people-powered movement are emerging every day, giving individuals the tools they need to be heard.

    Join us for a discussion about the latest technologies and how they are bolstering this revolution by empowering people to shape activism, media and policy.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 8A, Austin Convention Center

  • Who’s in Charge? Too Many Cooks in the Project

    by Stephanie Perkins and Leah McDougald

    Projects might be complex or simple, but the real catch is finding ways to collaborate with the different personalities involved. Sometimes these challenges come in the form of an un-managed client, coworker or peer. Either way, with too many cooks in the kitchen, unwanted stress, frustration and hostility can quickly turn even the simplest of tasks into the perfect storm. Find out how to best align client needs, talent pools, and peer input so that the project can be delivered smoothly from conception to completion.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Building Team Chemistry in Baseball & Technology

    by Doug LeMoine and David Bairstow

    Making a great product isn’t really all that different than making a World Series run. In both cases, the organization must assemble the right mix of talent, motivation, independent spirit and willingness to be coached. The right combination of these qualities results in a team who moves faster, makes better decisions, gets to better outcomes, and has more fun. None of this is easy, but it’s do-able, and we’ve assembled some vivid examples of how to do it right (or wrong) from things we know well: design, finance, and baseball. We’re going to discuss the tools and practices that we use to ensure that our teams are talented and high-functioning, and we’ll draw inspiration from our own roles in assembling design teams at Cooper and in building mobile products at Thomson Reuters. What role do performance-enhancing drugs play in product development? Tune in to find out.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Death of Digital Downloads: MP3s the New 8-track?

    by Rick Schwartz and Tom Perry

    Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. In 2010, CD sales suffered a 20 percent decline for the fourth year in a row, with digital downloads garnering a 13 percent increase. With the proliferation of new cloud storage services and music streaming solutions (e.g., iCloud, Amazon, Pandora, etc.), we are now seeing another shift in the way music is consumed. With these new services that offer anytime, anywhere access to music content, will the once-revered digital download be the 8-track of the future?

    This “Core Conversation,” led by PacketVideo’s content manager, Tom Perry, will offer a platform for attendees to discuss the future of music consumption. Participants will be prompted to offer opinions and insight into how this shift away from digital downloads will impact the music industry as a whole, and how new music services will foster the consumer need for anytime, anywhere access to music.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Taking Your Brand Back from Your Customers

    by Virginia Alber-Glanstaetten and Peter Wolfgang

    Consumers today expect more and more from your brand. While some would argue, consumer's now "own" your brand, we counter with the notion that companies who’ve lost their brands to their consumers did so because they failed to remain relevant.

    Traditionally, brand communications focused on "how" companies were going to tell the story of their brand. In today's market, the "how" is being replace by "what". The focus is on what is being said and through what medium. For brands to deliver on their unique value, and their promise, they need to create experiences, build programs, and offer entire solutions that demonstrate "what" brands are doing, rather than "how" they are saying it.

    Digital media allows for new ways not only for brands to connect with consumers, but also to learn from them, innovate, and strengthen their promise. Digital media and interactive products offer brands a new set of tools, and experiences to compel and engage audiences. As brand and product experience collapse into one another, branding in the interactive space calls for new approaches to both. This panel discusses how best practices from advertising, user experience and interaction design can be applied meaningfully to branding in the interactive space.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Assembly Room, InterContinental Stephen F. Austin

  • The Semantic Web Has Gone Mainstream! Wanna Bet?

    by Peter Mika and Juan Sequeda

    In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD. I know I’m going to win! In this presentation, I will explain what the Semantic Web is and show you why it is already mainstream. The Semantic Web is enabling better web search, saving IT companies millions of dollars a year, helping researchers share data, discover new drugs... and this is just the beginning. If you have heard about the Semantic Web but never cared to spend time understanding what it is or if you are a skeptic and want to challenge me… this presentation is for you.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown