Add an eventSessions at SXSW Interactive 2012 of type Dual on Tuesday 13th March
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Augmented Reality = ARPA’s Original Vision of Web
by Chris Grayson and Heidi Hysell
Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.
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Busting the Myth: Natural Input Requires Learning
by Daniel Wigdor and Kay Hofmeester
Dan and Kay will bust a commonly held myth: that there is some Natural way of interacting with technology, and that simply by changing modality (touch, body tracking, etc) we will eliminate the need for a UI.
They will present examples from the creation of Surface, (Kay was Design Manager and Dan the UX Architect), including footage of real users interacting with disastrously failing prototypes. They will show how years of iterative design drove to the inescapable conclusion that input is a language, one which must be created by the designer, learned by the user, and taught with a new type of UI.
You will learn how an interface can be designed to teach an input language in a natural way. Drawing from product examples such as the Palm Pilot, iPhone, and Windows 8, they will demonstrate how to design and build products people love and which use new input technologies. You will learn about the creation of user interfaces which teach new input languages in a way that seems Natural.
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China: Creators and Consumers of the Future
by Brandon Berry Edwards and Kaj Vatsa
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
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Developing for a Consumerized Enterprise World
by George Ishii and Sizhao Yang
The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.
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Fireside Chat with Bob Metcalfe
by Bob Metcalfe and Kirk Ladendorf
Bob Metcalfe, who co-invented Ethernet, founded 3Com and formulated Metcalfe's Law, has recently relocated to Austin (he how serves as Director of Innovation and teaches the "One Semester Startup" course at the Cockrell School of Engineering at the University of Texas). Hear his perspectives on relativity, new media in Central Texas, young entrepreneurs, venture capital, the tech bubble and more in this lively one-hour conversation.
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Human Language Technology and Where It's Headed
by Jason Baldridge and Lillian Lee
Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and and speed-date conversations. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?
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Reported Aggregation: A Truce in the Content Wars?
by Clara Jeffery and Nick Baumann
2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new approach to presenting breaking news—reported aggregation, a form that offers the chance of a truce in the battle over original reporting vs. aggregation (aka Bill Keller vs. Arianna Huffington). Reported aggregation blends curation, social media, and traditional, pick-up-the-phone-or-hit-the-streets reporting to deliver up-to-the-minute coverage of breaking news and, increasingly, ongoing coverage of in-depth stories. Successes include Andy Carvin's breathtaking Twitter feed, which combines you-are-there retweets with crowdsourced verification and original contributions, is one example; Mother Jones' highly popular explainers, which Nieman Labs called "a fascinating fusion between a liveblog and a Wikipedia page;" HuffPo's and Slate's ongoing experiments with curation/reporting blends; and more. In this session, we'll look at what makes this form so successful, share ideas and best practices, review tools that will work for even the most tech-hating hack, and discuss the potential of reported aggregation as a new gold standard for breaking news.
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What Left 4 Dead Can Teach Us About Kids Games
by Anne Richards and Carla Fisher
When creating games for children game designers often work in a vacuum. As adults, we are far removed from the developing cognitive and motor skills that are a hallmark of a growing child. Meanwhile, game dev resources tend to gloss over information on developing games for kids, often implying that the younger the child, the bigger the buttons and the shorter the words. Children, especially those under twelve, have a unique set of cognitive and physical challenges that developers must understand in order to make truly engaging games for children.In this session, we’ll cover game ideas that are developmentally appropriate for children. But this isn’t an average list of game mechanics. We’ll challenge designers to delve into their own grown-up media library to find new inspiration for all their design projects. By the time it’s all said and done, attendees will have ideas on how Left 4 Dead, FourSquare, Plants vs Zombies, and even Words with Friends can inspire great kids games.
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Beyond a Thousand Words: Accessible Complex Data
by Brian Cragun and Susann Keohane
Our world is becoming increasingly intelligent, interconnected, and instrumented, resulting in massive amounts of data being collected. This data is a treasure trove of information that can be mined to improve service, increase sales, or make operations more efficient. Analysis of such large amounts of data, often called analytics, is increasingly desired by governments and businesses alike. Yet getting useful information from such large amounts of data is a daunting task. Analytics often relies on real-time visual renderings that allow users to quickly spot trends and gain insights. These visual renderings tend to be complex charts (bar, line, scatter, or bubble charts, timelines, node diagrams, etc.) or editable node diagrams. Visual charts can be challenging to understand, especially for persons with disabilities. This presentation describes some of the accessibility challenges of charts, large datasets, and node diagrams and some techniques to make them more accessible and usable by people with disabilities.
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Gen Y&Z Expectations to Transform Customer Exp
by Adam Edmunds and Al Nevarez
Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.
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A Conversation with Cliff Martinez
by Brian Satterwhite and Cliff Martinez
Cliff Martinez began as a drummer for unconventional bands such as The Weirdos, The Dickies, Captain Beefheart & The Red Hot Chili Peppers. The desire to not wear a sock on his genitals at age 40 and an interest in new technologies led Martinez toward the world of film music. His first film was Steven Soderbergh’s first theatrical release (sex, lies, and videotape) and led to a longstanding collaboration with the director on films such as The Limey, Traffic, Solaris & 2011’s Contagion. His time in the punk rock scene has made Martinez’s scoring approach nontraditional. His scores tend towards the sparse, utilizing a modern tonal palette to paint the backdrop for films that are often dark & psychological like Pump Up the Volume, Wonderland, Wicker Park, & Drive. Join Cliff and moderator Brian Satterwhite, a film music journalist and UT Film Music Lecturer, as he discusses his body of work and techniques for keeping the sock from slipping off.
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Community-Centered Design: It's Not About the User
by Richard White and Steve Huffman
It seems like everyone is trying to build an online community these days. Unfortunately, designing a community space is much trickier to nail than your typical web app. The smallest changes can have butterfly-like effects that greatly impact, sometimes irreversibly, community behavior as the community grows. Designing for a community is like running a small island nation with every design decision a matter of public policy. You’ll often find that the needs of your community are at odds with those of individual users.
In this talk, Richard White, co-founder of UserVoice.com, and Steve Huffman, co-founder of Reddit.com and Hipmunk.com, will cover some of the key concepts behind community-driven design and how you can incorporate them into your design thinking. We’ll also cover some of common pitfalls that drive participants away from online communities or create insular bedroom communities. Most importantly we’ll share our experiences with building online communities and walk you through real data we have collected that illustrate how small design changes can have a big impact.
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Storytelling: From the Bar to the Boardroom
by Chris Castiglione and Kevin Allison
With the growth of shows like The Moth, and This American Life, true storytelling is more popular than ever. Whether you’re at the bar or in the boardroom – everyone has a story to tell.
In this talk Kevin Allison (founder of The Story Studio, RISK! and former member of The State) and Christopher Castiglione (RISK! producer and UX product designer) will teach you the skills to wow a crowd with your story.
You’ll learn how to select compelling story topics, use the “five beat” structure to build suspense, and tap into the larger thematic meaning of your ideas. We’ll apply our storytelling skills to themes that will come in handy the next time you are pitching your innovative new product, describing your business model, or just chatting up that “special person” at a SXSW after-party.
This talk encourages audience participation: during the talk audience everyone will be given the opportunity to apply our storytelling techniques to one of their own stories. A few audience members will be given the opportunity to share aspects of their story live on stage, and receive criticism so that we all can learn together.
Each participant will leave with a 3-minute story that builds upon the principals taught during the talk. Using techniques adopted from improv and sketch comedy – you’ll learn how to craft a story that your audience will remember long after you have gone.
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UX in the Cloud: Creating Amazing Enterprise Apps
by Craig Villamor and Dave Knight
Enterprise and consumer experiences are blurring more everyday as applications move to the cloud and companies build a vertical stack of offerings. Today's Facebook and Twitter generation expect their applications to be as easy and enjoyable to use as consumer applications. As the cloud evolves, our design process must evolve with it. What does the enterprise user experience design process look like today and where is it going? Guided by examples from Salesforce and Do, learn about the unique challenges and solutions of designing usable applications for enterprise users.
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What Journalism Can Learn from Science
by Gideon Lichfield and Matt Thompson
The scientific method revolutionized the world of truth-seeking. Yet journalism - which, like science, seeks truth - is far less rigorous. We’ll walk through why this gap has led to record levels of distrust in journalism, and why journalism that’s replicable, trackable, and reviewable can help to restore that trust.
To be clear, journalism isn't science. It's got tight deadlines and other limits on its ability to gather evidence, no peer review, and often, very little that resembles methodology. But online tools and new reporting techniques are enabling journalists to be much more scientific in their methods.
From the rise of database journalism, which adds empirical rigor to narrative journalism’s fog of anecdotes, to the emergence of accountability projects that permit tracking and peer review over time, we’ll outline a system of news that can help us better discern the truth amid a rising onslaught of information. We’ll focus our session on identifying solutions and painting a vivid and inspiring picture of what journalism can become.
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Why Karl Keeps His Shades On: Style & Social Media
by Angela Buttolph and Roisin Kiberd
Digital democracy has been and gone; at the end of the day, we only want fashion that looks good. Which is, for the most part, highly produced, edited and featuring a well-known model. Fashion social media has had quite a journey so far, whether in the form of the legion of DIY self-promoters on Lookbook and Chictopia, the impromptu crafts community sprung up around Etsy, or the big-name designers putting in their time on Twitter. But we say Karl can leave his glasses on, and even stay away from Twitter. Exclusivity remains key. The future is not in democratizing fashion media online, but in leveraging this audience and arranging it into tiers; idle browser, brand ambassador, fashion insider or member of the Front Row upper echelon.
Geo-tagging for time spent in store. The option of recording a wardrobe and sharing its contents. Celebrity curators, catwalk live streams and behind-the-scenes insight. A new incarnation of the badge system used in fashion blogging. Without turning shopping into a competitive sport, we want to see shoppers prove their loyalty, and we want to see designers offer something in return. A brand's Facebook page risks becoming little more than an HR department; how we can find ways to make it more glamorous?
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DIY Mobile Usability Testing
by Bernard Tyers and Belen Barros Pena
Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?
We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.
Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.
If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.
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Freakin' Fast Cassandra: How Do They Do It?
by Ryan King and Tom Wilkie
Ryan King (System Engineer at Twitter) and Tom Wilkie (co-founder and VP engineering at Acunu) delve into the bowels of Apache Cassandra, the highly scalable second-generation distributed database in use at Twitter, Netflix and more others.
In this talk, they'll look at how Cassandra works and show you how to make it growl!
This dual session will share the journey the Cassandra team at Twitter has taken to make Cassandra deliver on its promises while Acunu will talk about the dramatic performance improvements that take place when you move some of the heavy-lifting into the Linux kernel, by using the open source storage engine for Big Data, codename Castle.
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News Entrepreneurs vs. Traditional Journalism
by Jan Schaffer and Susan Mernit
J-Lab counts more than 1,200 entrepreneurial news start-ups around the country. Placeblogger counts 4,000-plus placeblogs. These sites often get bad raps from traditional media for being the equivalent of unlicensed drivers behind the wheels of quasi-journalistic enterprises, trafficking in rumors and opinion. Yet many are trying to do the right things, tip-toeing through pay-to-play pressures from advertisers, navigating the reporting of locals' minor infractions, sunsetting search-engine tidbits, and fielding partisan accusations from political candidates. A corps of entrepreneurs is developing new codes of rights and wrongs.
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Enterprise Mobile App Solutions
by Chris Mankle and Erik McMillan
No one resides at their desk anymore, and carrying a laptop around is tedious. The recent advancements in smartphone and tablet technology has given corporations the platform to provide their workforce with the tools needed to perform at the level that is needed in today's fast paced corporate world. Erik McMillan, CEO of BestFit Mobile, and Chris Mankle, CTO of ACS, a Xerox Company, will talk about the different technologies and applications that you can use to mobilize your workforce. Arrive early as this event will fill up fast.
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Leif to Bieber: The Web Has Changed Nothing
by Al McWilliams and Sara Meaney
Let’s face it. Leif Garrett (1979) and Justin Bieber (2011) are the same thing. Both made music videos, both had photo spreads in Tiger Beat, and both look(ed) more like girls than boys. It’s the same marketing formula: brand, messaging and distribution.
This point/counter-point style presentation will discuss examples of how the formula for marketing success has largely remained unchanged over the past decades, despite the rapid introduction of new channels.
The presenters will challenge the audience to think critically about the role of the Internet (distribution channel) vs. the quality of the brands and the messages themselves, while focusing on the need for a “back to basics” approach to marketing and communications, regardless of channel or medium, online or offline. Come prepared to debate and open to having your perspective widened.
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Movie Screens with Frickin’ Laser Beams
by Adam Russell and John Sear
Part of the magic of the movies has always been the act of going to the cinema. Is this just because they have a bigger screen than you have at home, or a better sound system? Of course not. The visceral experience of sharing a film with hundreds of strangers is fundamental to the allure.
Interactive, playful media now dominate the landscape. But while videogames are exploring shared physical experiences, they remain confined to small private groups. Social media offers constant ‘connection’ to large groups, but we still leave home to enjoy the real contact of browsing in a coffee shop with others around us. Why aren’t we serving both these needs at once?
This talk discusses the delicate process of applying interactivity to large group experiences in real spaces. We’ll cover Loren Carpenter’s seminal early work through the esoteric world of interactive fulldome to the latest mass participation experiments. The session will feature a live 100 player game using laser pointers!
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Senate Committees Push Boundaries on Social Media
by Conor Kenny and Steven Polunsky
The bulk of social media and Web 2.0 use in Congress and state legislatures has until now largely been composed of personal tweets and posts by legislators and staff, pushing communications out without engaging in true conversations with constituents. Innovation in this area has lagged the private sector.One Texas Senate committee is changing that. Charged by Chairman John Carona to “push the envelope so hard it’s no longer stationery,” the Business and Commerce Committee is moving out with social media. They began by examining the legislative process and identifying each point where lobbyists and advocates have special access to information or legislators, then looked for technologies that would level the playing field, open the process to the public, or help generate consensus. As a testbed, the committee is currently tackling a tough issue –payday lending – and they’ll tell you what they’re doing, what’s worked and where they think Gov2.0 is going.
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Why Your 5-Year-Old Is More Digital Than Most CMOs
by John Militello and Sean Miller
Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.
But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.
Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.
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