Sessions at SXSW Interactive 2012 of type Panel on Tuesday 13th March

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  • #Kony2012: What Does 70+ Million Views Mean?

    by Sam Gregory, Christie George, Cheryl Contee, TMS Ruge and Gilad Lotan

    The recent campaign film on Uganda by Invisible Children - 'Kony 2012' calling for the arrest of war criminal Joseph Kony has had a dramatic reach unseen for any previous human rights video online. Within one week it has been seen over 70 million times on YouTube. How has it spread so far and so fast? It has also drawn a strong backlash of criticism - is it promoting stereotypes and paternalistic, is it promoting the wrong solution for the problems of Uganda? This panel will include perspectives from online advocacy, from video documentary, and human rights activism to ask: What can we learn from the spectacular online reach of the Kony 2012 film, what are the critiques of it from perspectives of representation and advocacy choices, and can we evaluate and prioritize these different perspectives?

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • 3 Secrets to a Killer Elevator Pitch

    by Naval Ravikant, Joshua Baer and Jason Cohen

    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Epic Battle: Creativity vs. Discipline in Social

    by Sarahjane Sacchetti, Jason Harris, Kristin Maverick and John Manoogian III

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

    With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Gaming Tools Kids Want to Use

    by Virginia Mcarthur, Alexander Repenning, Tamara Hudgins, Ward Tisdale and David Gerding

    Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

    At 9:30am to 10:30am, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage slide deck

  • Health As a Team Sport

    by Mei Lin Fung, Ahmed Calvo, Brian McCarty and Lisa Lott

    Initiated by the US Air Force Medical Services, the Federal Health Futures Group has brought together the Surgeons General of the Army, Navy and Air Force, the Deputy Surgeon General of the United States, the Veteran’s Administration and many departments within the Health and Human Services Agency to identify ways in which Health and Health outcomes can be dramatically improved. In exploring the idea of "Health as a Team Sport," members of the Health Futures Group joined forces with game designers to explore games that can help improve public health and create the environment within which individuals can thrive in good times and bad.

    Multiple dimensions were explored.

    At the individual level: Getting more exercise, improving diet, dealing with illness, preventing disease, recovering from trauma and illness.

    At the team level: Coaching groups of health professionals to work together amongst themselves to increase health, recovery, thriving.

    In the community: In improving teamwork and collaboration between the formal healthcare and the informal family and friend networks.

    At the government level: to improve the impact and effectiveness of policy, research and regulation.

    This interactive panel will include a thorough discussion of the games designed to meet these challenges, the results obtained thus far, and identify specific future steps that the panelists could take to better leverage games in improving Health outcomes.

    At 9:30am to 10:30am, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

  • How to Raise Awareness Through Blogger Outreach

    by Kristine Brite McCormick, Debbie Bookstaber, Beverly Robertson and Katherine Stone

    Emotion drives action. This session will address how bloggers can lend their voices to raise awareness about a cause, help with fundraising or spread the word about a campaign. We will explore how non-profits can benefit from the power and reach of bloggers world-wide by highlighting successful case studies as well as talk with bloggers who have created non-profits as a result of their passion and dig into what works and what doesn’t. If you are a blogger or non-profit interested in making that connection we can help.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • IRL: Improving Communities with Social Media

    by Matthew Edwards, Kelly Weiss, Shelly Brisbin and Gretchen Rubin

    A recent survey of 17,000 people found that 60% of Americans believe that neighbors are worse today than they were 15 years ago. What role does social media play in this perception of decline? We’ll have perspectives from State Farm, which commissioned the large scale survey across all 50 states; Kelly Weiss, Executive Director of Austin Habitat for Humanity; and Gretchen Rubin, an author whose research has focused on the question of how connectedness affects our happiness – including how ties with neighbors and communities have an impact on our overall wellbeing.

    At 9:30am to 10:30am, Tuesday 13th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Music Discovery: Man vs. Machine

    by Richard Slatter, Philipp Eibach, Heather Browne, Anil Dewan and Scott Perry

    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Second Screen Dashboard: Cover Live Events Better

    by Julie Bloom, Patrick Stiegman and Brian Hamman

    The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, which is your opportunity to reengage. We'll walk through how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.

    This is not a theoretical survey of second screen projects, but a detailed walkthrough of the technology, editorial decisions, and process behind our projects. We'll share what we've learned, what worked and what didn't.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • The Right Tool for the Job: Native or Mobile Web?

    by Matthew Delaney, Majd Taby, Buzz Andersen, Jacob Bijani and Tom Dale

    Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • Vetting in the Age of Social: Who Do You Trust?

    by Alicia Stewart, Tom Miale, Tony Uphoff, Shelli Whitehurst and Michael Pranikoff

    In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. We will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information/content is
    prioritized and weighted by trust.

    At 9:30am to 10:30am, Tuesday 13th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Wall-E or Terminator: Predicting the Rise of AI

    by Daniel Wilson, Chris Robson and William Hertling

    This fun and thought provoking session will look at fundamental issues about the rise of artificial intelligence (AI). When is human-level AI likely to emerge? When it does emerge will it be more likely to be friendly, hostile, or indifferent to humanity? What, if anything, can we do to influence these outcomes?Panelists will draw on their expert knowledge in the field as well as look at science fiction for inspiration.

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • Advise THIS! Matchmaking Startups & High Profile Advisors

    by Gary Vaynerchuk, Tim Ferriss, Tony Conrad, Chase Jarvis and JR Johnson

    Ever thought about launching your startup with some influencer star power?  What exactly do "advisors" do (and not do)?  It takes more than a pretty face to pin point a truly smart advisor partnership. The right fit requires on-brand positioning for both the advisor and the start up, which can be harder than it sounds.  Once you find that fit, building a mutually beneficial relationship that aligns both party's interests is well worth the hustle it takes to make it happen. Find out how to stand apart from the pack that's courting your ideal high-profile partner.  Also learn how equity deals can be structured in the most compelling way, and how to get that "in" to catch the star's attention.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Exhibit Hall 5, Austin Convention Center

  • Agile Apps: Effective Mobile & Native Development

    by Anne Halsall, Jonah Williams, Amanda Wixted and Kyle Neath

    As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • Becoming a CEO: Lessons from Four Techette Leaders

    by Alexa von Tobel, Donna Wells, Meredith Flynn-Ripley, Julia Hartz and Courtney Myers

    Even though the U.S. workforce is comprised of 50% women, our society still finds it unusual for women to hold roles in certain fields – one of them being technology. In fact, only 25% of people that work in tech are women, and a very small percentage of that number are women in top-level positions. It’s still widely assumed that women who assume upper-level positions in their profession will be forced to make sacrifices in their personal life.

    In this panel you’ll hear from four successful female CEOs/Founders of tech companies about their (wildly different) paths to the top. The panelists will provide a unique perspective about what it’s like to be a woman in tech today, the changing role of the CEO, the past and present obstacles of this profession, and advice they'd give to aspiring CEOs of both genders.

    From running an online training startup, to co-founding an online event registration site with their spouse, to having served as a CEO for both enterprise and consumer tech companies, these women are at the forefront of leadership and innovation in technology. Learn from their successes and mistakes and ask them questions about their careers and work-life balance that you’ve always wanted to know.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Can Printed Electronics Save the Music Industry?

    by Kate Stone, Tommy Perman, Jon Rogers, Kenny Anderson and Pete Thomas

    We’re going to debate and show prototypes of how printed electronics could save digital music in the context of connecting communities to record labels and artists.

    Printed Electronics is an emerging technology with the potential to change how we interact. We can now reliably print basic electronic components onto paper and card; and when connected to conventional electronics, has the potential to re-connect digital to physical for album covers, fanzines, merchandise, and getting new music heard.

    We will bring physical prototypes as props in a discussion of what this technology could do and collaborate with the audience to test reaction and potential through hands in thinking.

    Raising questions of what does digital mean to independent hyper-local record labels that want to connect with their community and how bespoke digital printed electronics on paper could achieve this and alter the future of digital music and how artists can connect to people.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Confessions of a Community Moderator

    by Nina Kester, Rebecca Russell, Chris Gokiert, Annalise Kaylor and Heidi Skinner

    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Creating an Internet of Entities

    by Pete Warden, Drew Vogel, George Oates and Tyler Bell

    The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplicate, fragmentary, and often incorrect information ensures that unequivocally identifying a person, place or thing on the Internet will always be a challenge. The members of this panel are working to fix this, and will discuss their projects in the Library, Government, and Big Data sectors to create an Internet where real-world people, places, and things can be referenced unambiguously. It focuses on pragmatic, real-world examples: the panelists from Factual, the Sunlight Foundation, Jetpac, and the Internet Archive each highlight their specific experiences in creating platforms and apps that identify and disambiguate individual entities across applications and verticals, and describe both the pitfalls and benefits of working towards an Internet of Entities.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Educating the Future of Austin Technology

    by Terry Hazell, Gregory Fenves, Nathan Green, Don Christian and Linda Smarzik

    Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The roundtable discussion will include speakers from the private and educational sector, specifically business and engineering academicians from the Austin Independent School District (AISD), Austin Community College (ACC), Concordia University, Texas State University and the University of Texas.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Gaming the Environment for Positive Change with Philippe Cousteau

    by Ashok Kamal, Philippe Cousteau, Carrie Freeman and Jeffrey Plank

    Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of the Chesapeake Bay watershed that allows players to take the roles of various stakeholders (farmers, developers, policy makers) and to see how their choices affect the health and economy of the watershed. Since its launch, Cousteau’s Azure Worldwide has collaborated on the game’s development. From college courses and virtual classrooms to corporate board rooms and Capitol Hill, learn how the potential impact of the game has intrigued legislators, corporate leaders and other stakeholders. Panelists will discuss: How can games/simulations allow a variety of stakeholders to solve complex problems? Can games not only create solutions but also create new ways of thinking and interaction? What applications does the UVA Bay Game have outside of the Chesapeake Bay Watershed?

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Get Lucky: Create Serendipity to Spur Innovation

    by Jennifer Okimoto, Duleesha Kulasooriya, Jim Storer, Bill Johnston and Rawn Shah

    Call it chance, luck, or juju, serendipity is the act of unexpectedly finding something of value. It is the muse of innovation and a silent driver of business; consider how Alexander Fleming's accidental discovery of the antibiotic penicillin revolutionized medicine, reducing suffering across the entire world. From the world changing to the mundane task of finding relevant information on Google+ or Twitter, serendipity is the mysterious force that gives us the breaks that many of us seek.

    But what is serendipity? How do you encourage it? Is there a downside to it? How does it apply to work, art or play? Can you design for serendipity? We say you can and should. Whether you’re building the next super social network, doing scientific research, or building a community, there are steps you can take and skills you can develop to help you recognize and act on it. It is more than just naturally being fortuitous; rather, it takes practice to get lucky.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Lone Star, Omni Downtown

    Coverage audio clip

  • Government As a Catalyst: Prizes 4 Tech Innovation

    by James Pol, Mari Kuraishi, Jenn Gustetic, Michael O'Neill and Chris Gerty

    Want to make some money? Federal agencies have recently been given the authority by Congress to sponsor competitions for individuals, groups, and companies to develop new ideas and technology innovations for a chance to win potentially lucrative prizes. These competitions can range from new mobile outreach technologies to web-based data analytics tools to even vehicle-to-vehicle communications; the government is looking for breakthrough technologies from the minds of the most innovative and forward thinking Americans, many of whom are at SXSW. This session will highlight some of the coolest prizes for technology development that the government has been involved in to date, including the DOT’s Connected Vehicle Challenge, the VA’s Open Source and blue button projects, and NASA’s centennial challenges. Additionally you will learn about some prizes government did NOT play a role in to explore what role the government should be playing in these activities moving forward.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon B, AT&T Conference Center

  • How the Wallet Was Won: The End of Paper Receipts

    by Scott Brady, David Barrett, Colleen Taylor and Jae Kim

    Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.

    Coupons are now Groupons, rewards cards are digitally stored on our smartphones and Square wants to power all our payments. With all these new ways to slim down and streamline our wallets, why are we still getting a paper receipt every time we check out at the grocery store? With so much progress, why are men still sporting the infamous Costanza bulge and women toting around pocketbooks that look like small filing cabinets? As more commerce shifts from offline to online, and even offline retailers are experimenting with digital marketing & transactions, the Costanza wallet is due for a makeover.

    What are the brands and startups that are changing how we think about receipts? What will the implications of Big Data and privacy be in this transition? And what systems will ultimately come to define how we all chronicle our shopping experiences moving forward?

    Our wallets have been ceding themselves over to the digital age for quite some time now. It’s about time we took that final leap and made the upgrade to Wallet 2.0.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • Is Aggregation Theft?

    by Felix Salmon, Julia Turner, Simon Dumenco and Bill Falk

    In the beginning, there was Slate's beloved news roundup, “Today’s Papers.” Then, in 2001, The Week magazine landed in the States with great success and pioneered the art of news and opinion curation in print. But it wasn’t until the Huffington Post crashed the party, generating huge traffic with dozens of rewritten stories from other sources every day, that "aggregation" became a dirty word, and critics began calling it theft. Join top media writers and the trailblazers of aggregation for a conversation
    about the art of filtering and curating other organizations’ content, and where this editorial model fits into the new media landscape. Decide for yourself: aggregation—friend or foe?

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • New Career for Journalists: Online Video Producer

    by Chris Albrecht, Meredith Arthur, Kyle Ryan and Emily Calderone

    Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online video production. As online journalism evolves into video, writers have a new career opportunity: translating their journalism skills into strong online video production.

    This panel will feature some of the best online video producers out there who can share their insights in this nascent field and discuss how to make the jump from writer to video producer. What's worked? What hasn't? What skills are needed most? How many people should be on a video production team? What types of online video work best, and how and where do people see them? How can good online video support media sites and tell a different yet unique perspective.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Philanthropy for Everyone: Community Grantmaking

    by Joaquin Uy, Rishi Jaitly, Nathaniel James, Daniel Kaufman and Amy Kaherl

    Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Sneakers & Technology: A True Love Story

    by Steve Caputo, Trevor Eld, Matt Halfhill and Jeff Lyman

    For millennia, we wore footwear to protect our feet and get us from point A to B. Somewhere along the line they became status symbols. Then sports apparel. Now they’re quickly becoming the next device on our bodies that will enhance our lives and how we live with technology. From Nike+ to WeSC’s RFID-enabled checkin shoes, digital technology is proving to have the richest potential for innovation in footwear both for fashion/lifestyle and for sports. Joined by a panel of experts in footwear design and culture, we will discuss shoes of the next generation, what new changes they promise to bring to our lives, and what the technology and design community can look forward to with them.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

  • Social Commerce: Not Yet Taking Off Like Farmville

    by Craig Donato, Greg Sterling, Tara Hunt and Peter Farrell

    Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and 10x more likely to buy a deal after a friend buys it. But despite all this intuitive rightness, it doesn't appear to be taking off like Zynga games.This panel will explore the boundaries of social commerce -- it's a popular meme but what is it really? How are the big ecommerce players looking at this big opportunity? And what big things are already happening in this next chapter of online commerce?Local and Social also go together like Peanut Butter & Jelly. This panel will also explore the local aspects of social commerce, which touches mobile, geo-location, check-ins, deals and good old fashion local businesses.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Social Media Boundaries: Personal/Personnel Policy

    by Vanessa Rhinesmith, Debra Askanase, Jess Main and Amy Sample Ward

    As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our community members? How do we respond to attacks, opportunities, and over-shares online? When does over-sharing hurt the community? When should you share your own personal stories as a manager, or personally reach out to community members?

    Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Every community manager wonders when and how to professionally cultivate leaders and members to create a thriving community while still being personal. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

    This panel will address these questions and more from experience in nonprofit and public media sectors.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • Social Shopping: The Zeros & Ones Changing Fashion

    by Caroline Waxler

    With the developments in social shopping such as real time social shopping sites, Facebook shopping, and location-based check-ins, recommendations, and deals, the fashion industry is catering to the customer like never before. But how social can—and should—shopping get? While consumers may want to consume together, over-sharing of information is all too easy. Apple’s Ping, Facebook’s Beacon and Blippy are but three familiar examples.This core conversation will discuss how privacy fits in and explores the question of just who is safe guarding the community.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Driskill Ballroom, Driskill Hotel

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