How we work is changing. But where we work isn’t.
Over the last ten years a new way of working has emerged, along with some people who live it every day. They’re available 24/7. They network endlessly, and then plug their skills into others’ in surprising combinations. They choose when and how they do what they do, on their terms. They don’t want job security – they want career fluidity. We call them free radicals. And they’re creating the future of work.
But when they look for a place to do all that, the options are weirdly outdated: office, home, or on the go – say, a café. Those are actually poor choices. Offices mean fixed cost and daily routine. Home is isolated and full of distractions. And cafés get old after the second latté.
Be transported by this panel of experts into the future of work, as they walk you through their vision of the ideal work experience for free radicals just like you.
The digital world is changing too fast to let the industry label its roles with yet another buzzword. Remember digital ninjas? Social media mavens? Twitterholics?
One moment, you are a self-proclaimed "guru" -- hey, it doesn’t make it less real -- and the next, you discover that you are not the only one.
Younger marketing & advertising professionals are entering the workforce in social media-specific roles and finding that they must expand outside of their niche or risk becoming obsolete. As social media becomes more commonplace within organizations, it is evolving into another platform that good digital strategists and planners can handle with ease. More importantly, it reveals a schizophrenic situation in the industry. We want our developers to code in different languages, but we pigeonhole our strategists – people who are, by definition, entrusted with “big picture” – into smaller and smaller areas of specialization.
And what about the people who started out as Social Media Coordinators and moved onto Community Managers and eventually Social Media Strategists? Where will they go from here? Or is there still room for specialization as strategists?
Join us as we duke it out in a battle over the future of digital engagement jobs from the POV of people who have had all sorts of social media job titles, abandoned those titles, never had those titles and still proudly wear them.
9th–13th March 2012