Sessions at SXSW Interactive 2012 matching your filters

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• Epic Battle: Creativity vs. Discipline in Social

  by Jason Harris, John Manoogian III, Kristin Maverick and Sarahjane Sacchetti

  As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

  With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

  • Creativity
  • Digital Advertising
  • Marketing
  • Social Advertising
  • Social Media
  • Technology

  At 9:30am to 10:30am, Tuesday 13th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip slide deck

• Forget Radio. Let Your Fans Market Your Music

  by Sanjay Dholakia, Cyndi Lynott, Kevin Monty, Chris Mortimer and David Bell

  Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholakia along with 4 other Music Industry Leaders who specialize in Social Media in order to look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists. The discussion will focus around fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez, Britney Spears and Robin Thicke as well as emerging artists such as Cady Groves. The panel will examine group deals in the music industry and as well as how radio has shifted to social. In addition panel members will provide tips for social marketing that work for both established and emerging artists including insights into the group deal that helped land Britney Spears' "Femme Fatale" at #1 on the Billboard charts.

  • Marketing
  • Music
  • Social Media

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Lone Star, Omni Downtown