Sessions at SXSW Interactive 2012 matching your filters

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  • Music 2.0: Engaging Fans with Mobile Social Apps

    by Michael Schneider, Steve Cheney, Brenna Ehrlich, Glenn Miller and Matthew Thomas

    In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Lone Star, Omni Downtown

    Coverage audio clip

  • Mobile Ads: Best Practices for the Music Industry

    by John Bolton, Bobby Rosenbloum, Archie O'Connor, Aaron Ray and Jeff Roberto

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall