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  • Vetting in the Age of Social: Who Do You Trust?

    by Alicia Stewart, Tom Miale, Tony Uphoff, Shelli Whitehurst and Michael Pranikoff

    In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. We will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information/content is
    prioritized and weighted by trust.

    At 9:30am to 10:30am, Tuesday 13th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

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