Sessions at SXSW Interactive 2012 of type Solo on Tuesday 13th March

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  • Creating a Mobile Wallet Worth Having

    by Omar Green

    With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile money – and there’s a great deal of money to be had if it’s done right. But as often as the mobile wallet is lauded for its convenience, it’s derided as “a solution in search of a problem.” Ultimately, in order to meet the real needs of consumers, wallet-makers need to stop focusing solely on the technologies of mobile payments, and actually look at what will drive usage: a mobile solution that is actually worth having. This doesn’t yet exist, but it could, if application developers create tools that actually change the way merchants and consumers feel, think, spend and save money. We will discuss what the true opportunity is for the mobile wallet and the elements that need to be included to move beyond technologies like NFC, to delivering the customer benefit to end users.

    At 9:30am to 10:30am, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • Disrupting the Traditional Ticketing Industry

    by Kevin Hartz

    Founders can plan all they want, but sometimes the most significant drivers of growth are unexpected. The trick to sniffing out the (unexpected) secret sauce is observing trends—both among users and throughout the greater tech community—and just having been there. Eventbrite CEO and Co-Founder Kevin Hartz will discuss how, with a keen pair of eyes, and a strong sense of company values, Eventbrite capitalized on momentum in social media integration, mobile proliferation, and big data capabilities, to help the company grow into a ticketing and registration platform that has already issued over 50 million tickets.

    At 9:30am to 10:30am, Tuesday 13th March

    In Maximilian, Driskill Hotel

  • How the iPad Can Save Accessibility

    by Marty DeAngelo

    Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.

    With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.

    We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • I May "Like" You, but I'm Not in Like with You

    by Chloe Gottlieb

    So people “like” your brand on Facebook. Big deal.

    Many brands have become slaves to the “like” button. They give away valuable stuff in return for a passive thumbs-ups, never realizing that this behavior could actually be cheapening their customer relationships.

    “Likes" come easy, but real relationships come with real exchange and sacrifice. The laws of currency show that people value something more when they have to give something to get it. And if brands can provide experiences that solve real problems, they can ask for more in return. What can brands offer customers so that they have more skin in the game?

    In this session, we will look closely at examples of a deeper, more balanced value exchange between consumers and brands. We will discuss strategies to uncover what your brand has to offer, and what your most valuable customers can give in return.

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

  • Transforming Social Media for the Senior Community

    by Brian Lang

    Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • 3D Printing: Not Everyone Will Be Excited

    by Michael Weinberg

    If the growth of the internet taught us anything, it is that not everyone welcomes exciting, disruptive technologies. Impacted industries like film and music demanded that Congress protect them from the internet. In the near future, companies disrupted by the widespread adoption of 3D printing could set off a new wave of DRM and intellectual property (IP) expansion. To understand how this might happen, first you need to understand how IP law applies to things that can be 3D printed. Can you copyright a hammer? Can you patent a sculpture? After explaining how IP applies to objects coming out of a 3D printer, this talk will highlight steps being taken to protect 3D printing from being strangled in Washington, DC.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • Contextual Communication: Crowds and Coordination

    by Riley Crane

    Human history is punctuated by revolutions in communication. Innovations ranging from the printing press to the mobile phone continually improved our communication across space and time, culminating in the Internet Age. Itself a product of crowdsourcing, the Internet can harness a community’s ability to create and analyze data, providing us with movie suggestions, online encyclopedias, and personalized search.

    Yet, these examples beg the question: how can we communicate without a pre-existing community? The winners of the DARPA Network Challenge began to answer this question by using social media to find 10 red balloons hidden across the US. But what about collaborating to find a missing child? Or coordinating a peaceful protest? Or communicating in the aftermath of a natural disaster? We are on the cusp of yet another revolution, one that could allow ad hoc communication within any crowd united by a common context. To solve this problem, we just need to rethink the way we communicate.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • How Simulations Can Change the Future of Learning

    by Bjorn Billhardt

    Humans learn by doing. We master how to ride a bike not by watching a PowerPoint presentation but by trying it out and falling down. Yet, in school, most of our time is spent listening and memorizing facts. But the world is changing. As computer games become more social and computers become more prevalent in the classroom, the opportunity for true interactive multi-player learning through games and simulations is finally becoming tangible.

    This interactive presentation will focus on how simulations can change the way we learn. Using examples from corporate training and the K-12 space, it will explore how simulations can teach children and adults in ways that increase engagement and retention of knowledge.

    The presentation will include examples of both successful and unsuccessful simulations and chart a path of how simulations can revolutionize education by allowing learners – both young and old – to internalize knowledge through the process of learn-by-doing.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

  • How the White House is Mobilizing Social Media

    by Kori Schulman

    From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact with Americans everyday on the issues that they care about the most. As the first Administration in history to have a presence on Twitter, Facebook, Google+ and elsewhere online, the White House’s social media strategy is focused on creating opportunities for meaningful engagement. This session will highlight the #40dollars campaign surrounding the payroll tax cut extension, White House Hangouts and more. Kori Schulman, Deputy Director of Online Outreach at the White House, will discuss how the Administration is breaking new ground to engage with citizens in the digital age and what’s next.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon E, AT&T Conference Center

  • Juggalos: Rabid Branding, a Case Study

    by Jenny Benevento

    The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

    We'll look at what the band did historically to garner such a devoted fanbase and how you can do the same for your brand. If these clowns can make 7 figures a year, so can you!

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

  • Lie to Me: CSS3 Demystified by Haakon Wium Lie

    by Håkon Wium Lie

    Haakon Wium Lie worked with Tim Berners-Lee at CERN when CSS was conceived in 1994. His last name does not build confidence, but CSS has – after a rough start during the first browser wars – become a cornerstone of the web. CSS3 introduces features that designers have been asking for and this presentation will go through parts of CSS3 that can be used in common browsers today. For example, Media Queries will adapt presentations to any device, Webfonts will change the face of the web, and multi-column layouts will make better use of wide screens. Also, this presentation will describe how it is possible to use CSS3 to create books and other paged presentations from common HTML content, both on screen and on paper.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • Lightweight NLP for Social Media Applications

    by Bruce Smith

    Social media includes lots of free-form textual data in "natural languages", the languages people speak. Natural Language Processing (NLP) helps you analyze that data. Some NLP problems are very hard, but a number of lightweight NLP techniques are available in open-source tools. You can use these to improve your social media applications, even if you're not a computational linguist. In this session, I will introduce some of these techniques and tools, and I will give hints on getting started using NLP in your social media applications. Many NLP techniques require training corpora, sets of annotated documents. I will talk about constructing and maintaining a training corpus. And, I will talk about some of the ways we use NLP at Lithium Technologies.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon H, Hilton Austin Downtown

    Coverage slide deck

  • Pinterest Explained: Q&A with Co-Founder Ben Silbermann

    by Christopher Dixon and Ben Silbermann

    The fastest-growing social media service in recent months is Pinterest, which describes itself as an online pinboard to organize and share things you love. Learn more about what the site is doing now, why it has grown popular in cities far away from silicon valley, and about the company's long-term goals in a conversation between Pinterest co-founder Ben Silbermann and entrepreneur/investor/blogger Chris Dixon.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

    Coverage audio clip

  • Starting Up in China

    by Michael LoJudice

    Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • The Future of Music Consumption

    by Ken Parks

    As digital music consumption continues to increase, artists and consumers are finding new ways to engage within the digital landscape. Spotify, the leading digital music service, is helping to driving this digital conversation by providing a music discovery and sharing platform which caters to the modern, social consumer, supporting the artist as a engagement tool, and driving increasing revenues back into the music industry. In a fireside chat, Ken Parks, Spotify's Chief Content Officer & U.S. Managing Director and David Draiman, lead singer of Disturbed, will address the future of the music industry and where Spotify and the artist fit into this conversation.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Using Psychology to Increase e-Commerce Conversion

    by Joe Rawlinson

    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Why Ad Agencies Should Act More Like Tech Startups

    by Rei Inamoto

    Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.

    In the 21st century, ad agencies need to embrace the Culture of Code in order to stay relevant.

    Creativity no longer belongs to those who have the word "creative" in their title. In fact, many brilliant ideas from the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.

    As technology influences consumer behaviors to change, the very definition of the “Idea” also needs to evolve. Put it this way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, we need to have product ideas ready to go.

    Join me as I discuss why tech startups are stealing business from ad agencies as well as lessons for agencies to avoid going extinct.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • Democracy 2.0 in the German Parliament

    by Jimmy Schulz

    Jimmy Schulz attended SXSW in 2011 and announced during the panel session „Make Citizens Social: Digital Participation in Public Services“ that next year he would report the results of the implementation of “Adhocracy” in the German parliament. The Inquiry Committee “Internet and digital society” has been experimenting with the application of Liquid Democracy ( www.demokratie.de ) this last year. New forms of democratic participation thanks to technical innovation can help reduce public dissatisfaction with politics. Significantly, these tools can improve transparency, which is important for political legitimization and helping people better understand and identify with political decisions. Jimmy Schulz would like to report on the initial results of the application of these tools in the German Parliament.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon B, AT&T Conference Center

  • How Technology Is Killing (or Saving) the Lecture

    by Jeffrey Young

    PowerPoint is boring. Today, professors are letting students pass virtual notes in class on Twitter. They're trying "clickers" that turn classrooms into game shows. They're videotaping classes to let students watch lecture reruns to cram for the test, or to share the knowledge with the world on YouTube. They're monitoring how many minutes students spend reading online textbooks to see who needs help.This session will explore some surprising ways tech is changing classroom dynamics and leading to the end of the lecture as we know it. While enthusiasts see the high-tech changes as a needed upgrade to a model that is hundreds of years old, others see dangers ahead. Is all that gear a distraction? Is academic freedom threatened when Web tools and video make public the once-sacred space of the classroom?Participants are asked to watch a 5-minute video (chronicle.com/lecturefail) before attending the talk, which will serve as a starting for an interactive presentation and discussion.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • Language Technology and the Clinical Narrative

    by Philip Resnik

    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

  • Leveling Up: The Advance of Chinese Online Games

    by Lisa Cosmas Hanson

    There are more than 120 million Chinese gamers, and nearly every one of them plays online games. Online games are a primary source of entertainment in China, and Chinese online game operators are the companies that enable the fun. These companies have built expertise in a unique market and have set their sights on global expansion.

    Come hear Lisa Cosmas Hanson, Managing Partner of Niko Partners, The Leader in Asian Video Game Market Intelligence, discuss the innovation, excellence and possible points of weakness of the leading Chinese online game operators as they embark upon the quest of taking their talents to the rest of the world.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Surviving Lulz: Behind the Scenes of LulzSec

    by Matthew Prince

    On Thursday, June 2, 2011, LulzSecurity.com registered for CloudFlare — a service designed to make any website faster and more secure. One hour after they registered, they published 3.5 million usernames and passwords allegedly stolen from Sony Pictures' website.

    For the next three weeks, LulzSec claimed to hack organizations ranging from the CIA, to the US Senate, to the Arizona Immigration Police. In the meantime, law enforcement, cyber vigilantes, and rival hackers worked to unmask LulzSec and launch major attacks of their own to knock LulzSecurity.com offline. CloudFlare watched it all from the heart of the crossfire.

    We've received permission from LulzSec to tell exactly what it's like to be one of the most notorious hacking groups of all time and how to keep your site online when the whole world is trying to shut you down. This is the inside story.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • Surviving Technology

    by George Friedman

    This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • The Math That Matters in the Real-time Web

    by Gilad Lotan

    “My real competition is 30 billion status updates,” PepsiCo Head of
    Digital Shiv Singh has said of the challenge of being a brand in the
    social space. Attention is the new bottleneck, and brands often adopt
    counter-productive strategies to try and break through. They swear by
    a certain time of day or spend an inordinate amount of time trying to
    reach certain Twitter users deemed "influencers."

    But what if there's something else at work in the massive flow of
    information on Twitter? What if its not so much these so-called
    "influencers" that propel a piece of information to major viral
    broadcast, but the micro-networks and the aggregated interactions that
    amass around them instead? Part case study of how massive spreads of
    information and half how-to on the tools brands need to create and
    manage micro-networks, this presentation will unlock that data
    patterns on social that, when intelligently predicted and captured,
    can be used to amplify the spread of a message on a grand scale.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Longhorn, Omni Downtown

  • Why a Mobile Wallet Isn’t Going to Be Enough

    by Sam Shrauger

    These days everyone is talking about the mobile wallet and how consumers will be able to pay with phones. Some technology companies are pushing mobile wallets, claiming they have the next breakthrough for future payments.

    But why are people going to choose to tap and go with their phones rather than swipe their credit cards? And what benefits does the mobile wallet give to retailers?

    People don’t want a digital version of their existing wallet. That's too limiting. They want to get back control of their money and be given the flexibility to shop and pay – anytime, anywhere and in any way that they choose.

    You may wonder what new solutions are being provided to consumers and how they will be changing how we pay…At the end of 2011, PayPal will release new payments solution that will change the way we shop and the way we pay. Like no experience you have had before, imagine a technology that puts choice, flexibility and control in customers’ hands. PayPal will show you the latest in the industry and speak to a future you didn’t know would be here so soon.

    More than $3,500 transacts over the PayPal network every second. As the leader in digital payments, PayPal predicts that we will be able to live our lives digitally by 2015 – choose this session to find out how.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • A Recipe for Success: A Blog, A Brand, A Business

    by Emily Schuman

    Writer of the award-winning blog, Cupcakes and Cashmere (and soon-to-be-published book under the same name), Emily Schuman shares how she got her start in blogging and how she turned it into a successful business. She explores the steps she took to building a trusted voice, creating a connection with her audience, establishing valuable partnerships, and how she inspires through authenticity.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Driskill Ballroom, Driskill Hotel

  • Are Free Customers Better Than Captive Ones?

    by Doc Searls

    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon C, Hilton Austin Downtown

  • China: Will It Redefine Our Digital Landscape?

    by Freddie Laker

    Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • Mobile Payments: Transforming Consumer Marketing

    by Rick Orr

    Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
    But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
    This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Please Touch Me! Enterprise Delight via Multitouch

    by Uday Gajendar

    Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?

    I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

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