Sessions at SXSW Interactive 2012 matching your filters

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• The Math That Matters in the Real-time Web

  by Gilad Lotan

  “My real competition is 30 billion status updates,” PepsiCo Head of
  Digital Shiv Singh has said of the challenge of being a brand in the
  social space. Attention is the new bottleneck, and brands often adopt
  counter-productive strategies to try and break through. They swear by
  a certain time of day or spend an inordinate amount of time trying to
  reach certain Twitter users deemed "influencers."

  But what if there's something else at work in the massive flow of
  information on Twitter? What if its not so much these so-called
  "influencers" that propel a piece of information to major viral
  broadcast, but the micro-networks and the aggregated interactions that
  amass around them instead? Part case study of how massive spreads of
  information and half how-to on the tools brands need to create and
  manage micro-networks, this presentation will unlock that data
  patterns on social that, when intelligently predicted and captured,
  can be used to amplify the spread of a message on a grand scale.

  • Big Data
  • Brands
  • Mathematics
  • Real-Time Web

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Longhorn, Omni Downtown

  Coverage audio clip slide deck