Sessions at SXSW Interactive 2012 matching your filters

View as grid

• Starting Up in China

  by Michael LoJudice

  Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

  • Business
  • China
  • Entrepreneur
  • Launching
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

• Why Ad Agencies Should Act More Like Tech Startups

  by Rei Inamoto

  Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.

  In the 21st century, ad agencies need to embrace the Culture of Code in order to stay relevant.

  Creativity no longer belongs to those who have the word "creative" in their title. In fact, many brilliant ideas from the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.

  As technology influences consumer behaviors to change, the very definition of the “Idea” also needs to evolve. Put it this way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, we need to have product ideas ready to go.

  Join me as I discuss why tech startups are stealing business from ad agencies as well as lessons for agencies to avoid going extinct.

  • Ad Agencies
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip

• 100 Years of Awesomeness

  by Phil Libin

  Imagine building a company that lives through booms, bubbles and busts; a company that keeps innovating and creating value; a company that’s around in 100 years. It’s not as crazy as you think, but it requires a radical shift in start-up and investment culture. Far from the quick exit, it's all about believing in your vision and focusing on your users. If you do, then your company will last well into the future. In this presentation, Phil Libin will share how Evernote is winning over lifetime trust in a service, while simultaneously building what hopes to be a century old company.

  • Entrepreneurship
  • Evernote
  • Startups

  At 5:00pm to 6:00pm, Tuesday 13th March

  In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  Coverage liveblog audio clip