by Michael LoJudice
Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.
by Rei Inamoto
Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.
In the 21st century, ad agencies need to embrace the Culture of Code in order to stay relevant.
Creativity no longer belongs to those who have the word "creative" in their title. In fact, many brilliant ideas from the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.
As technology influences consumer behaviors to change, the very definition of the “Idea” also needs to evolve. Put it this way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, we need to have product ideas ready to go.
Join me as I discuss why tech startups are stealing business from ad agencies as well as lessons for agencies to avoid going extinct.
by Phil Libin
Imagine building a company that lives through booms, bubbles and busts; a company that keeps innovating and creating value; a company that’s around in 100 years. It’s not as crazy as you think, but it requires a radical shift in start-up and investment culture. Far from the quick exit, it's all about believing in your vision and focusing on your users. If you do, then your company will last well into the future. In this presentation, Phil Libin will share how Evernote is winning over lifetime trust in a service, while simultaneously building what hopes to be a century old company.
9th–13th March 2012