Sessions at SXSW Interactive 2012 on Tuesday 13th March in Ballroom EF

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  • The Future of Music Consumption

    by Ken Parks

    As digital music consumption continues to increase, artists and consumers are finding new ways to engage within the digital landscape. Spotify, the leading digital music service, is helping to driving this digital conversation by providing a music discovery and sharing platform which caters to the modern, social consumer, supporting the artist as a engagement tool, and driving increasing revenues back into the music industry. In a fireside chat, Ken Parks, Spotify's Chief Content Officer & U.S. Managing Director and David Draiman, lead singer of Disturbed, will address the future of the music industry and where Spotify and the artist fit into this conversation.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Turntable.fm: The Future of Music Is Social

    by Billy Chasen, Seth Goldstein and Jesse Kirshbaum

    Turntable.fm came from out of nowhere to become the most addictive new music service. The success of the service shows how we are entering a stage where owning music as an individual is less important than playing it together as a community. Artists are embracing the service as a way to connect directly with their best fans in a live synchronous environment; Talib Kweli, Diplo, ?uestlove, Manchester Orchestra and Ra Ra Riot have all been seen spinning tracks.

    In this fireside chat, we will discuss the evolution of and vision for turntable- how can users, artists, agents, managers, labels and advertisers all participate in and benefit from this social music experience.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

  • The Evolving Role of Radio

    by Tim Westergren

    Radio has long been the principal pipeline connecting fans to artists. Even today it still accounts for 80% of the time Americans spend listening to music. But this medium is now undergoing a profound transformation driven by the arrival of ubiquitous internet connectivity. And this transformation has dramatic implications for musicians. Tim Westergren, founder and chief strategy officer of Pandora, will discuss his perspective on what it means for artists and the larger industry.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip

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