Sessions at SXSW Interactive 2012 about Advertising and Music on Tuesday 13th March

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• Mobile Ads: Best Practices for the Music Industry

  by Archie O'Connor, Aaron Ray, Bobby Rosenbloum, Jeff Roberto and John Bolton

  Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

  • Advertising
  • Mobile
  • Music

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Capital Ballroom B, St David's Bethell Hall