Sessions at SXSW Interactive 2012 about Viral Marketing and Brands on Tuesday 13th March

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  • Juggalos: Rabid Branding, a Case Study

    by Jenny Benevento

    The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

    We'll look at what the band did historically to garner such a devoted fanbase and how you can do the same for your brand. If these clowns can make 7 figures a year, so can you!

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

  • Branded Content: We're All Publishers Now

    by Shane Snow, Amy Vernon, Lindsey Weber, Audrey Gray, Emily Miethner and AudreyGray

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol