Sessions at SXSW Interactive 2012 matching your filters

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  • Juggalos: Rabid Branding, a Case Study

    by Jenny Benevento

    The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

    We'll look at what the band did historically to garner such a devoted fanbase and how you can do the same for your brand. If these clowns can make 7 figures a year, so can you!

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

  • Mobile Ads: Best Practices for the Music Industry

    by John Bolton, Bobby Rosenbloum, Archie O'Connor, Aaron Ray and Jeff Roberto

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall