Add an eventSessions at SXSW Interactive 2012 about Politics and Social Media on Tuesday 13th March
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How the White House is Mobilizing Social Media
From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact with Americans everyday on the issues that they care about the most. As the first Administration in history to have a presence on Twitter, Facebook, Google+ and elsewhere online, the White House’s social media strategy is focused on creating opportunities for meaningful engagement. This session will highlight the #40dollars campaign surrounding the payroll tax cut extension, White House Hangouts and more. Kori Schulman, Deputy Director of Online Outreach at the White House, will discuss how the Administration is breaking new ground to engage with citizens in the digital age and what’s next.
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2012: Social Media’s New Role in Politics
by Ben Parr, Mark Blumenthal, Vishal Sankhla and Khris Loux
Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter will continue to snowball and generate enormous heaps of data. Data can drastically impact how we determine the importance of a given story, the ways that we gauge public opinion and eventually may even revolutionize the way we cast our votes. This panel will discuss the many ways that the web is providing entirely new tools and resources to track and cover the world of politics and discuss the unique perspective social media data paints for the voice of a bolder and broader demographic. This panel will feature experts in political news, new media, data crunching and the real-time web debating the future of political coverage and the impact of new social technologies on political news and research.
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Senate Committees Push Boundaries on Social Media
by Conor Kenny and Steven Polunsky
The bulk of social media and Web 2.0 use in Congress and state legislatures has until now largely been composed of personal tweets and posts by legislators and staff, pushing communications out without engaging in true conversations with constituents. Innovation in this area has lagged the private sector.One Texas Senate committee is changing that. Charged by Chairman John Carona to “push the envelope so hard it’s no longer stationery,” the Business and Commerce Committee is moving out with social media. They began by examining the legislative process and identifying each point where lobbyists and advocates have special access to information or legislators, then looked for technologies that would level the playing field, open the process to the public, or help generate consensus. As a testbed, the committee is currently tackling a tough issue –payday lending – and they’ll tell you what they’re doing, what’s worked and where they think Gov2.0 is going.
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