by Sizhao Yang and George Ishii
The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.
Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?
I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.
9th–13th March 2012