Sessions at SXSW Interactive 2012 about Enterprise and Software on Tuesday 13th March

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  • Developing for a Consumerized Enterprise World

    by Sizhao Yang and George Ishii

    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    At 9:30am to 10:30am, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

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