Sessions at SXSW Interactive 2012 about Music Discovery and Strategy on Tuesday 13th March

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  • Music Discovery: Man vs. Machine

    by Richard Slatter, Philipp Eibach, Heather Browne, Anil Dewan and Scott Perry

    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

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