Sessions at SXSW Interactive 2012 on Tuesday 13th March in Austin Convention Center

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  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Chevrolet Volt Recharge Lounge

    Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.

    Austin Convention Center: 1st floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - IBM Future of Social Lounge

    How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 1, Austin Convention Center

  • All Day Event - Isis Lounge

    Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.

    Austin Convention Center: 1st floor (near 3rd St. & Trinity entrance)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 19AB, Austin Convention Center

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - The Americans Elect Lounge

    Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.

    We'll have charging stations, classic board games like Battleship, Connect Four, and Operation, videos to watch, swag, and a version of Rock 'Em Sock 'Em Robots that we modded with donkey and elephant heads just for SXSW!

    And if you happen to see a giant plush elephant and donkey walking around SXSW, they're with us. Like the two parties, they can't agree on anything. Tweet photos and videos of them in action at #donkeyVelephant and you could win your own Limited Edition Rock 'Em Sock 'Em Robots: Donkey v. Elephant Edition. Only five exist in the world!
    More about Americans Elect:

    We're hosting a national online primary this summer. Any registered voter can participate, and whoever the American people choose will be on the ballot nationwide, right next to the Republican and Democratic candidates.

    We're nonpartisan, so it's completely up to you to pick this third option. We're using the internet to empower voters and circumvent the two parties. Together we'll pick a president, not a party. Check us out at www.AmericansElect.org !

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 7, Austin Convention Center

  • All Day Event - The Beacon Lounge

    The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 8BC, Austin Convention Center

  • All Day Event - The Circus Mashimus

    Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 3, Austin Convention Center

  • Creating Relationships That Matter

    by Mike Muhney

    Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

    At 9:30am to 9:50am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • How the iPad Can Save Accessibility

    by Marty DeAngelo

    Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.

    With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.

    We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • How to Raise Awareness Through Blogger Outreach

    by Kristine Brite McCormick, Debbie Bookstaber, Beverly Robertson and Katherine Stone

    Emotion drives action. This session will address how bloggers can lend their voices to raise awareness about a cause, help with fundraising or spread the word about a campaign. We will explore how non-profits can benefit from the power and reach of bloggers world-wide by highlighting successful case studies as well as talk with bloggers who have created non-profits as a result of their passion and dig into what works and what doesn’t. If you are a blogger or non-profit interested in making that connection we can help.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Music Discovery: Man vs. Machine

    by Richard Slatter, Philipp Eibach, Heather Browne, Anil Dewan and Scott Perry

    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Second Screen Dashboard: Cover Live Events Better

    by Julie Bloom, Patrick Stiegman and Brian Hamman

    The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, which is your opportunity to reengage. We'll walk through how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.

    This is not a theoretical survey of second screen projects, but a detailed walkthrough of the technology, editorial decisions, and process behind our projects. We'll share what we've learned, what worked and what didn't.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • SXSW Yoga

    by Jennilyn Carson

    This is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience (read: no mats or yoga clothing required.) Special emphasis is placed on postures and practices to help those of us that sit at desks and use computers regularly. Much of what you learn here will help you build a home/work practice that is therapeutic and adjustable to your needs. Yoga was created thousands of years ago as a way to clear the mind in preparation for enlightenment. What better way to prepare for for the busy days of networking, information and fun at SXSW? See you there!

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 8A, Austin Convention Center

  • The Right Tool for the Job: Native or Mobile Web?

    by Matthew Delaney, Majd Taby, Buzz Andersen, Jacob Bijani and Tom Dale

    Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • What Left 4 Dead Can Teach Us About Kids Games

    by Anne Richards and Carla Fisher

    When creating games for children game designers often work in a vacuum. As adults, we are far removed from the developing cognitive and motor skills that are a hallmark of a growing child. Meanwhile, game dev resources tend to gloss over information on developing games for kids, often implying that the younger the child, the bigger the buttons and the shorter the words. Children, especially those under twelve, have a unique set of cognitive and physical challenges that developers must understand in order to make truly engaging games for children.In this session, we’ll cover game ideas that are developmentally appropriate for children. But this isn’t an average list of game mechanics. We’ll challenge designers to delve into their own grown-up media library to find new inspiration for all their design projects. By the time it’s all said and done, attendees will have ideas on how Left 4 Dead, FourSquare, Plants vs Zombies, and even Words with Friends can inspire great kids games.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • App Empire

    by Chad Mureta

    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    At 10:00am to 10:20am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Chad Mureta Book Signing

    Chad Mureta signs his book ‘App Empire: Make Money, Have a Life, and Let Technology Work for You’ at the SXSW Bookstore.

    At 10:35am to 10:50am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • Advise THIS! Matchmaking Startups & High Profile Advisors

    by Gary Vaynerchuk, Tim Ferriss, Tony Conrad, Chase Jarvis and JR Johnson

    Ever thought about launching your startup with some influencer star power?  What exactly do "advisors" do (and not do)?  It takes more than a pretty face to pin point a truly smart advisor partnership. The right fit requires on-brand positioning for both the advisor and the start up, which can be harder than it sounds.  Once you find that fit, building a mutually beneficial relationship that aligns both party's interests is well worth the hustle it takes to make it happen. Find out how to stand apart from the pack that's courting your ideal high-profile partner.  Also learn how equity deals can be structured in the most compelling way, and how to get that "in" to catch the star's attention.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Exhibit Hall 5, Austin Convention Center

  • Agile Apps: Effective Mobile & Native Development

    by Anne Halsall, Jonah Williams, Amanda Wixted and Kyle Neath

    As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Beyond a Thousand Words: Accessible Complex Data

    by Susann Keohane and Brian Cragun

    Our world is becoming increasingly intelligent, interconnected, and instrumented, resulting in massive amounts of data being collected. This data is a treasure trove of information that can be mined to improve service, increase sales, or make operations more efficient. Analysis of such large amounts of data, often called analytics, is increasingly desired by governments and businesses alike. Yet getting useful information from such large amounts of data is a daunting task. Analytics often relies on real-time visual renderings that allow users to quickly spot trends and gain insights. These visual renderings tend to be complex charts (bar, line, scatter, or bubble charts, timelines, node diagrams, etc.) or editable node diagrams. Visual charts can be challenging to understand, especially for persons with disabilities. This presentation describes some of the accessibility challenges of charts, large datasets, and node diagrams and some techniques to make them more accessible and usable by people with disabilities.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Can Printed Electronics Save the Music Industry?

    by Kate Stone, Tommy Perman, Jon Rogers, Kenny Anderson and Pete Thomas

    We’re going to debate and show prototypes of how printed electronics could save digital music in the context of connecting communities to record labels and artists.

    Printed Electronics is an emerging technology with the potential to change how we interact. We can now reliably print basic electronic components onto paper and card; and when connected to conventional electronics, has the potential to re-connect digital to physical for album covers, fanzines, merchandise, and getting new music heard.

    We will bring physical prototypes as props in a discussion of what this technology could do and collaborate with the audience to test reaction and potential through hands in thinking.

    Raising questions of what does digital mean to independent hyper-local record labels that want to connect with their community and how bespoke digital printed electronics on paper could achieve this and alter the future of digital music and how artists can connect to people.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Daniel Wigdor Book Signing

    Daniel Wigdor signs his book ‘Brave NUI World: Designing Natural User Interfaces for Touch and Gesture’ at the SXSW bookstore.

    At 11:00am to 11:15am, Tuesday 13th March

    In Austin Convention Center

  • Daniel Wilson Book Signing

    Daniel Wilson signs his book ‘Robopocalypse’ at the SXSW bookstore.

    At 11:00am to 11:15am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • Gaming the Environment for Positive Change with Philippe Cousteau

    by Ashok Kamal, Philippe Cousteau, Carrie Freeman and Jeffrey Plank

    Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of the Chesapeake Bay watershed that allows players to take the roles of various stakeholders (farmers, developers, policy makers) and to see how their choices affect the health and economy of the watershed. Since its launch, Cousteau’s Azure Worldwide has collaborated on the game’s development. From college courses and virtual classrooms to corporate board rooms and Capitol Hill, learn how the potential impact of the game has intrigued legislators, corporate leaders and other stakeholders. Panelists will discuss: How can games/simulations allow a variety of stakeholders to solve complex problems? Can games not only create solutions but also create new ways of thinking and interaction? What applications does the UVA Bay Game have outside of the Chesapeake Bay Watershed?

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

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