“Get Lucky” is a manual for serendipity: what it is, how it works, and how to put it to work for you. As the pace of change accelerates around our businesses and the sheer volume of information explodes, we're under incredible pressure to connect just in time with the people and ideas we need to thrive, even when we don’t know who they are or where they might be. This uncertainty isn’t a problem, however—it brings tremendous opportunities, but only if we embrace one of the most important drivers of success in the modern economy: serendipity. Serendipity isn’t an abstract, magical notion—it can be planned. Though we can’t know exactly when serendipity will strike, we can foster the conditions for it to occur early and often. Luck isn’t lucky—it's learnable. This session will show you how the world’s most admired businesses have applied the 8 essential skills of serendipity.
by John Simson, Gary Greenstein, Michael Robertson and Michael Drexler
As more products and services move to the proverbial cloud, from shared collaboration, commercial product offerings, and user-uploaded content, new business models are created while extant business models come under attack. This panel will explore the disruption caused by some new cloud-based services and how this disruption is affecting existing industries. For example, who is responsible for liabilities arising from the use or exploitation of content stored in the cloud; should Congress change the law to impose new liability/responsibilities on operators of cloud-based services; what rights, if any, do consumers have to perpetual access to their content in the cloud; can a user transfer their content in the cloud to another device or person? These and other questions will be addressed by the distinguished panel.
It all happened so quickly: you arrived at the hack-a-thon, got excited, met interesting people, came up with a great idea, built a prototype (in less than 12 hours) and presented to an adoring crowd.Then everyone went home. Slept. Ate. And lost momentum...Hackathons are evolving: from a room filled only with developers, to rooms full of social innovators -- developers, designers, planners, journalists, civic leaders and more -- coming together to address pressing urban issues (transportation, community development, energy use etc). This is exciting, and produces potentially groundbreaking ideas. But too often, the hackathon finishes and projects never see the light of day. The good news, is that it is relatively easy to turn these 48-hour geek-chic fests into events with lasting impact. This conversation will allow hacker organizations, government, businesses and citizens to discuss the value of hackathons and how to leverage them to kick-start change-making movements in cities.
by Håkon Wium Lie
Haakon Wium Lie worked with Tim Berners-Lee at CERN when CSS was conceived in 1994. His last name does not build confidence, but CSS has – after a rough start during the first browser wars – become a cornerstone of the web. CSS3 introduces features that designers have been asking for and this presentation will go through parts of CSS3 that can be used in common browsers today. For example, Media Queries will adapt presentations to any device, Webfonts will change the face of the web, and multi-column layouts will make better use of wide screens. Also, this presentation will describe how it is possible to use CSS3 to create books and other paged presentations from common HTML content, both on screen and on paper.
Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.
The fastest-growing social media service in recent months is Pinterest, which describes itself as an online pinboard to organize and share things you love. Learn more about what the site is doing now, why it has grown popular in cities far away from silicon valley, and about the company's long-term goals in a conversation between Pinterest co-founder Ben Silbermann and entrepreneur/investor/blogger Chris Dixon.
by Ken Parks
As digital music consumption continues to increase, artists and consumers are finding new ways to engage within the digital landscape. Spotify, the leading digital music service, is helping to driving this digital conversation by providing a music discovery and sharing platform which caters to the modern, social consumer, supporting the artist as a engagement tool, and driving increasing revenues back into the music industry. In a fireside chat, Ken Parks, Spotify's Chief Content Officer & U.S. Managing Director and David Draiman, lead singer of Disturbed, will address the future of the music industry and where Spotify and the artist fit into this conversation.
WE ARE LEGION: The Story of the Hacktivists (SXSW 2012) takes us inside the world of Anonymous, the radical "hacktivist" collective that has redefined civil disobedience for the digital age. The film traces the collective's evolution from merry pranksters to a full-blown movement with a global reach. In the last year, Anonymous has been associated with attacks or “raids” on hundred’s of targets ranging from financial institutions, cyber-security firms to foreign dictators. They played a vital role in the “Occupy” movement and recently launched the largest DDoS attacks in history against Hollywood for their support of SOPA.
Armed with colleagues from the filmmaking and digital communities, writer/director Brian Knappenberger weighs in on the challenges of making the film, the roots of Anonymous, and their current battles with Hollywood.
Gretchen Rubin signs her book ‘The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun’ at the SXSW bookstore.
by Jason Womack
Understanding the fundamentals of workflow and the principles of human performance enable entrepreneurs with the tools and the processes to get more of their work done, on time, with fewer resources and with less stress. Learn what top performers know, do and say about professional productivity and effective leadership. If there were just a handful of secrets to being more purposeful, productive and profitable this year, when would you want to know them? Tomorrow? Next month? How about right now? As an entrepreneur your work is always "right there." On the job or off, while you're commuting or while you're out to dinner with clients, your mind wanders over your to-dos. The solution: Call it all work. This session is about "the psychology, sociology and technology" of productivity. You will learn how to get more done and done faster by conquering the three channels affecting your productivity:
Erik Qualman signs his book ‘Digital Leader: 5 Simple Keys to Success and Influence’ at the SXSW bookstore.
Entrepreneurs, inventors, investors, and technology enthusiasts are invited to come meet at the Meet Up Pavilion in the SXSW Trade Show Tuesday, March 13 from 1200pm-1:00pm. Come discuss clean technology in a casual setting.
This year, Built goes to 11 with this exceptional lineup:
1. Shipping container conversions—Mark Meyer, designSTUDIOmodern
The ubiquity of the ISO shipping container has come home to roost, literally. We transform repurposed shipping containers into food trailers (an Austin meme to itself) as well as sustainable and hip residences.
2. Peptides and You—Joshua Allen, Microsoft
Five years ago, peptides were a closely-guarded secret of top athletes. Today, millions of people use peptides to reshape their bodies, improve their minds, and even spice up their relationships. Recent advances in computer-aided discovery, synthesis, and delivery systems are opening up new possibilities for peptides. Come see how this revolution in peptides could impact you.
3. Jam in the Van—Jake Cotler, Jam in the Van
We took an ordinary old Winnebago and turned it into a state of the art recording studio complete with a mobile mural. We film HD videos and record top notch sound in our Jam Van, and in a year have created a whimsical and wild ride that has enriched our lives and spawned loads of amazing music and art along the way.
4. Space and HD video collaboration—Scott Larson, Urthecast
UrtheCast will provide the world’s first ever, live HD video feed of Earth from space.
5. Land!—Eric Wicks
My wife and I constructed a 6-foot tall, 400 pound sign, to lay claim on the often overlooked american landscape. We dragged it through cow pastures, pulled it up mountains and hauled it over sand dunes. We got some pretty good photos and happened upon friendly airport police, segway riding mall cops and ranchers without teeth along the way. The best part is that we never left Texas (the climate moves from humid subtropical in the east to semi-arid/arid in the west).
6. Dataviz: Tunisia, the revolution and beyond—Khelil Ben Osman, Fhimt
A unique view of Tunisia, its population, the way internet is used in Africa's most connected country and why Tunisia was the perfect place to bootstrap the Arab spring.
7. Comfortable Nomadic Off Grid—Felicia Ballos & Ray Roy, TransitAntenna
Felicia and Roy's travels helped them figure out simple ways to be comfortable in a home made house on wheels. With environmentally conscious systems they built themselves, they love to share with others who want to live more responsibly and simply, but no less comfortably.
8. The (Digital) Place You Love Is Gone—Joe Sokohl
A look at how the destruction of our childhood and adolescent physical geographies has a profoundly negative impact on us. We feel loss, we feel disconnected, we feel the true pain of home (the root of the word "nostalgia").
9. The Semiotics of Thrift / The Substance of Thrift—Tiffani Jones Brown
A quick and dirty case for thrift. Specifically, for the "substance" of thrift. Tiffani will argue that the values implied by thrift are not merely hipster posturing, but in fact represent a deeper, realer set of values that most of us share.
10. Happiness is a Warm Snout—Nishant Kothary, Rainy Pixels
What is happiness? Philosophers, beggars, rap stars, porn stars, chihuahuas, models, bankers, graphic designers, economists, monks, and every other imaginable living being has been in pursuit of the answer to this question since the dawn of time. And, the seemingly infinite number of answers that manifest in a plethora of forms — from scriptures and self-help books, to investment strategies and cosmetic surgery — continue to befuddle us. Could this perplexing question that has cost countless lifetimes be explained in five minutes with nothing more than a few whimsical pictures of a Weimaraner? Come find out.
11. Rotting bits — What to do with 10 years of digital photos?—Matt Brown, Who Is Matt Brown.
I bought a digital camera in late 2002. I now have almost 200GB of digital photos. Tens of thousands of idle bits stuck on hard drives, completely silent. Browsing through them on a harddrive is an existential nightmare, but something must be done with these to tell a story of who I am. On the 10 year anniversary of my first photo, I plan to figure that out.
11 speakers in an hour with a DJs of the Sun backbeat keeping us on time, expect an a show that'll occupy your mind like Austin Grackles landing in a tree.
Jason Womack signs his book ‘Your Best Just Got Better: Work Smarter, Think Bigger, Make More’ at the SXSW bookstore.
by Brian Satterwhite and Cliff Martinez
Cliff Martinez began as a drummer for unconventional bands such as The Weirdos, The Dickies, Captain Beefheart & The Red Hot Chili Peppers. The desire to not wear a sock on his genitals at age 40 and an interest in new technologies led Martinez toward the world of film music. His first film was Steven Soderbergh’s first theatrical release (sex, lies, and videotape) and led to a longstanding collaboration with the director on films such as The Limey, Traffic, Solaris & 2011’s Contagion. His time in the punk rock scene has made Martinez’s scoring approach nontraditional. His scores tend towards the sparse, utilizing a modern tonal palette to paint the backdrop for films that are often dark & psychological like Pump Up the Volume, Wonderland, Wicker Park, & Drive. Join Cliff and moderator Brian Satterwhite, a film music journalist and UT Film Music Lecturer, as he discusses his body of work and techniques for keeping the sock from slipping off.
The web is founded on open, decentralised principles. This means anyone can build a site that can link to any other, without any need for proprietary technology. No one owns e-mail, usenet or http, but social services like Facebook and Twitter are—for the most part—silo'd businesses with their own networks and proprietary APIs. You can join them together in code, but they're not in any way 'interoperable'.
This panel will explore why large and centralized seems to dominate, whether it's a bug or a feature. We'll take a critical eye at new attempts at building distributed social web products like Diaspora. We won't be focusing on the technical specifications as much as the end user experience and the business models that could support them. If a distributed service wouldn't be fun, easy to use or profitable, then is there really any point in building one...?
Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is a social construct, and while people still sit at home listening to music alone, they are more likely to share their music experiences if given the tools.
The cloud has enabled people to do much more with music from interacting with the art, songs, and ephemera around their music, to being able to create their own content and layers around their music discoveries.
Will rich social functions - discovery, visualization, playlists, interactivity, maybe even game aspects, coupled with ease of use around multiple connected devices (i.e., go seamlessly from computer to phone to car to living room), find enough success to save the music industry?
This panel will investigate the different social and interactivity tools the music industry can use to add to their bottom line.
It seems like everyone is trying to build an online community these days. Unfortunately, designing a community space is much trickier to nail than your typical web app. The smallest changes can have butterfly-like effects that greatly impact, sometimes irreversibly, community behavior as the community grows. Designing for a community is like running a small island nation with every design decision a matter of public policy. You’ll often find that the needs of your community are at odds with those of individual users.
In this talk, Richard White, co-founder of UserVoice.com, and Steve Huffman, co-founder of Reddit.com and Hipmunk.com, will cover some of the key concepts behind community-driven design and how you can incorporate them into your design thinking. We’ll also cover some of common pitfalls that drive participants away from online communities or create insular bedroom communities. Most importantly we’ll share our experiences with building online communities and walk you through real data we have collected that illustrate how small design changes can have a big impact.
by Jon Wuebben
“Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute
by David Greene, Kristine Schachinger, Aubrey Gross and Phillip Gross
Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.
Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.
It’s time for a revolution. Time to change the way we think about business and how we can have a positive affect on the world around us. Truth is you CAN turn a profit and build a successful business that addresses some of our worst social problems including poverty, obesity, sustainability, institutional injustice, and more. You CAN lead a meaningful life and reap the rewards of your success. In this presentation we will define what it means to be a social entrepreneur. We will then look beyond charities and non-profits and look at real world examples of alternative business models that address social issues while making a profit. We will also look at the challenges social entrepreneurs face and how to tackle them so you can start your own social revolution.
There are tools and tutorials out there to teach developers all sorts of things about mobile apps, taking them from "Hello World!" to sophisticated products ready for the big time. But if you want help building privacy into your app, that's a lot harder to find.
This workshop seeks to change that. Through demos of existing resources and Q&A with attendees, we will provide you with the tools and skills you need to build the next killer mobile app while protecting your users' privacy and avoiding the media firestorms and government investigations that can kill a fledgling product.
We'll include hands-on demos of existing apps and developer kits and tools that help you think through and address the privacy implications of the data you collect and use. We'll also discuss what other resources are needed to give designers and developers the ability to meet their deadlines, pull in revenue, and still stand up for their users' privacy.
by George Friedman
This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.
by Beth Hill, Gerard M Stegmaier, Michelle Avary and Nick Pudar
This is a Continuing Legal Education panel: Automobiles are increasingly connected to computer networks and are used to collect, use and share vehicle-related information. They also provide a delivery mechanism for driving, entertainment and other content and information. This panel will discuss legal issues arising out of and related to the collection, use and disclosure of vehicle-related information and related emerging legal issues of data use in or related to vehicles.
Turntable.fm came from out of nowhere to become the most addictive new music service. The success of the service shows how we are entering a stage where owning music as an individual is less important than playing it together as a community. Artists are embracing the service as a way to connect directly with their best fans in a live synchronous environment; Talib Kweli, Diplo, ?uestlove, Manchester Orchestra and Ra Ra Riot have all been seen spinning tracks.
In this fireside chat, we will discuss the evolution of and vision for turntable- how can users, artists, agents, managers, labels and advertisers all participate in and benefit from this social music experience.
Mobile devices—particularly tablets—present exciting opportunities to create new forms of the novel. How can we take this great storytelling form from the familiar container of the book to the open frontier of the touch screen? In this presentation, writers, designers and developers will show examples of how these disciplines can work together to pair fictional elements like point of view, themes and tropes with interaction design to create forms of the novel that are both innovate and intuitive. Hear from speakers Andrew Lewellen, Senior Content Strategist at HUGE, who works to make content an integral and compelling component of companies’ digital experiences, Matt Kennedy, of 1K Studios, Samantha Gorman, professor of performance studies and digital literature at RISD, and artist Danny Cannizzaro. Matt Kennedy founded 1K Studios, which provides services including interface design, video production, interactive content development, and programming – creating enhanced digital products based on popular entertainment and media properties.
Rawn Shah signs his book ‘Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs’ at the SXSW bookstore.
Jon Wuebben signs his book ‘Content is Currency: Developing Powerful Content for Web and Mobile’ at the SXSW bookstore.
9th–13th March 2012