Sessions at SXSW Interactive 2012 in Austin Convention Center

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Wednesday 14th March 2012

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Music Streaming & Online Radio Meet Up

    Music and technology converge with music streaming. From social media integration to online video music supervision, online music is much more than background. Broadcasters, podcasters, programmers, music supervisors, developers, artists, and users are invited to meet and network at the Meet Up Pavilion in the SXSW Trade Show during this meet up for Music Streaming & Online Radio.

    At 12:00pm to 1:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: Love Inks

    E.S.P., Love Inks’ first album, was conceived and recoded with strict, direct motives. No frills, tears through extravagant side roads, solos, certainly no jamming, and no extra instrumentation. That being said, the album features a Dr. Rhythm 660, an electric guitar, an electric bass guitar, at special moments a Moog Satellite, and, most importantly, the vocals.

    Our heroes are masters of simplicity and tact. The poet Frank O’Hara is one of them: “I don’t even like rhythm, assonance, all that stuff. You just go on your nerve. If someone’s chasing you down the street with a knife you just run.” This sometimes leads to uncomfortable situations, but we never get caught by the blade.

    The idea was to get the purest signals from all instruments and feed them through a Tascam 8 track reel-to-reel, which would immediately warm the sounds and weave it all together. This process was drawn out on a piece of paper, in schematics form, before recording: the less digitized, the better. In March of 2010, we started the process with fifteen or more songs, and by June we were down to a solid ten.

    The songs featured on E.S.P. were written to showcase the essence of emotion behind each instrument. It started as an exercise and became the only way to do it, forever. With the guitar and bass, we found there is a way to drop it perfectly into the song, in between everything, so that the vocal can exist in its own world, independently, above the song.

    For the lyrics, Sherry channels the intensity and love between Yoko Ono and John Lennon. The art of Ono, inherently Japanese, is concise, and inspired John Lennon to follow suite: “Try shaving it all off and getting down to the nitty gritty—that’s what I always try to write. I’m not interested in describing a fucking tree. I’m interested in climbing it or being under it.” Give it to them straight, with honesty.

    Sherry is also a firm believer in positivity. Her lyrics are never abusive or cynical. We are a family, and in some ways stronger because we are always supportive. The album reflects a time and place for everyone in the band. A time to pear down to what is necessary, essential. Cut out complexity, and you’ll find a deeper layer that is thicker and stronger. Like the human body, you’ll eventually end up at a nerve; once it’s hit, that’s when we know we’re there, and that’s when we press the record button.

    At 12:00pm to 1:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: Dustin Wong

    Dustin Wong's second LP Dreams Say, View, Create, Shadow Leads, is a departure from Dustin's previous methods but more closely a distillation of his live show into recorded form. The pieces are so intricate and detailed that we've asked Dustin to explain his process and he happily obliges us:

    "When I begin to explore and to build a song through a series of pedals, I begin with the tuner. It helps keep my guitar's pitch consistent. An octave pedal and the distortion pedals allows me to change the textures and colors of the guitar. The delay pedal determines the tempo and the pattern. Once these sounds are determined, it then gets replicated and repeated through a loop pedal. Repeating that process, I lay different sounds and melodies on top. After the loop pedal comes the envelope filter that changes the color of the sounds but in a different way, more like a blend or like a dye. At the end of this chain of pedals awaits another delay pedal that corresponds to the delay pedal before the looper, further accentuating and changing the patterns of the loop."

    Dreams Say, View, Create, Shadow Leads will be available on both CD and LP and Dustin will be touring extensively in support of the new release throughout the coming year.

    At 1:00pm to 2:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Meet the Entertainment Lawyers

    Lawyers are not your enemy. They can protect your art through intellectual property law, ensure your future through contract law, and help you navigate immigration and customs laws. Come meet the entertainment attorneys who can help you navigate the legal environment you encounter as an artist. Lawyers are welcome to develop relationships and network with other legal professionals in attendance.

    At 1:30pm to 2:30pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: Behind the Scenes with Indiewire featuring Female Directors Martha Stephens of Pilgrim Song, Amy Siemetz of Sun Don’t Shine and Meagan Griffiths of Eden

    Directors Martha Stephens ("Pilgrim Song"), Amy Siemetz ("Sun Don’t
    Shine") and Meagan Griffiths ("Eden") will all be on hand to discuss
    their films, and making it as a female director in the independent
    film world.

    At 2:30pm to 3:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Music Publishing & Licensing Meet Up

    The future for artist revenue streams is in old standards and emerging media. New ways to earn from publishing and new platforms for licensing mean new avenues to thrive as an artist and to creatively integrate music into your media. Marketers, advertisers, and brands can network with publishers and licensing companies to discover collaborative opportunities. Artists are invited to learn how to leverage art into a career.

    At 3:00pm to 4:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage presents: R. Stevie Moore

    by R. Stevie Moore

    Improviser, composer, arranger, producer, musical conceptualist, comedy writer, vocal stylist, filmmaker, sketchpad artist, drama example, self-taught instrumentalist and bon vivant, R. Stevie Moore was born 1952 in Nashville TN to famed Elvis bass player Bob. Since '66 RSM has recorded nearly 2,000 songs on over 400 very original homemade albums of alarmingly idiosyncratic variety and styles, often considered a seminal pioneer in the DIY ethic. Remaining virtually unknown, he quietly resided in New Jersey as curator of his own museum. Until now... Based back in Tennessee and touring the planet. LOUDLY SHOUTING!

    At 3:00pm to 4:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • SXSW Comedy: Upright Citizens Brigade Presents The Chris Gethard Show

    The Chris Gethard Show is billed as "the most bizarre and often saddest talk show in New York City." It ran for over two years to sold out houses at the UCB Theater in New York, and now broadcasts live every Wednesday night on Manhattan's public access television station. It has a reputation for being the home of some strange stunts - from using Twitter to convince Sean "Diddy" Combs to appear on the show, to flying a depressed Ohio teenager to New York City to give him the best night of his life, to staging an unplanned cross country tour where people could dictate the route via social media, to shows where people have been electrocuted, have been shot with paintballs, have pissed their pants on purpose, have been beaten by kickboxers, and many, many, more, this show thinks outside the box and knows how to go for it. They're coming to Austin ready to put on a very interactive, very high risk, very balls to the wall show. Featuring Chris Gethard, Shannon O'Neill, the Human Fish, music by the LLC, and much, much more!

    At 4:00pm to 5:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • SXSW Happy Hour presented by Efficient Frontier

    Take a break from trade show surfing and enjoy cool libations at the SXsaloon with the fine folk from Efficient Frontier.

    At 4:00pm to 5:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Women in Music Meet Up

    Network with fellow female music professionals who have the drive and the ideas to create substantial art. Support and competition are not mutually exclusive. If only the strong survive, a strong network can help you thrive in the music industry. Come find that network at the Meet Up Pavilion in the SXSW Trade Show.

    At 4:30pm to 5:30pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: A.Dd+

    The Cowboys, the Grassy Knoll, J.R. Ewing, the Stanky Leg... Dallas, Texas, is known for lots of things. Progressive, forward-thinking hip-hop has, until now, not been one of them. That’s all starting to change, thanks to A.Dd+ (spoken aye-dee-dee). The quirky yet streetwise, fun-loving yet dead serious duo of Paris Pershun (a.k.a. 24-year-old Arrias Walls) and Slim Gravy (Dionte Rembert, 24), moves easily between slang anthems (“Likeamug”), light-hearted stories about drug addiction (“Can’t Come Down”/”Erica & Jamie”), and weighty raps about father figures and Black male incarceration (“Momma’s Brother”). Their 2011 LP When Pigs Fly has earned them praise from national media outlets including XXL and Pitchfork, which described the duo as “the rapper and the poet, the spawn of UGK and OutKast, combining street and cerebral.”
    The A.Dd+ story began in 2000 when Memphis-born Paris moved into the same North Dallas apartment complex as Slim. After years of rhyming together, the pair made their partnership official in 2007, dubbing themselves A.Dd+, a play on their first names, as well as attention deficit disorder, the most ubiquitous of youth behavioral problems. “A.Dd+ is whatever you want it to be,” explains Slim, who is also known as “D.D.” “It has many meanings like A Dynamic Duo, Analog and Digital, Always Doing Dirt. The plus sign symbolizes us being beyond what others are on, always adding to the craft, never subtracting. It’s all about imagination and creativity.”
    In 2009, Paris and Slim dropped their debut mixtape, Power of the Tongue. The release earned them local acclaim and a “Best Rap Act” nomination from the Dallas Observer. Just as crucially, it led to their partnership with producer Picnictyme (of Erykah Badu’s Cannabinoids crew), the group’s sonic sensei and unofficial third member.
    Produced entirely by Picnictyme, their debut LP, When Pigs Fly, took listeners on a ride through the streets of Dallas and a journey through Paris and Slim’s own offbeat imagination. Upon its release in March of 2011, the Dallas Observer boldly proclaimed it as possibly “the best hip-hop album Dallas has ever released.” The project earned the crew three nods from the Dallas Observer Music Awards, including nominations for “Best Album,” “Best Rap Act,” and “Best Producer.” Renowned hip-hop journalist Jefferson Mao also featured the LP in his XXL“Chairman’s Choice” column, while Pitchfork Media included it in its list of Underrated Rap Releases of 2011.
    “It’s overwhelming at times to be held in such high regard,” Paris says of the response to When Pigs Fly. “We approached the project as more of a mixtape with original production by Picnic, and it really took on a life of its own once it hit the public. Having it described as possibly the best rap album ever released in a city that has so much talent, is a great honor.”
    Backed by their DJ Sober, (named Dallas’ Best DJ in the Dallas Observer’s “Best Of 2011′′), A.Dd+ delivered “blazing opening sets” for sold-out audiences to see Wu-Tang, Erykah Badu, Big K.R.I.T. and Devin the Dude in 2011. The duo kicked off 2012 touring Texas on Red Bull’s Skooled tour with Bun B, Mannie Fresh and Paul Wall, among others. Up next, the group will embark on its first North American tour, opening for Black Milk, with whom they collaborated on the track “Insomniac Dreaming” (No. 17 on rap blog Passionweiss.com’s 50 Best Hip-Hop Songs of 2011).
    Perhaps most encouragingly, A.Dd+’s success has come by pushing forward a sound that is thoroughly representative of Dallas, while at the same time completely different from anything that has previously been heard from the city.
    “We are not ‘backpack rappers’; we are not hipsters,” Paris says, of misconceptions about the group. “Some folks take our sense of expression the wrong way ’cause we dress a certain way, or ‘cause our artwork and videos have a certain aesthetic, or ‘cause we express our thoughts over all types of canvases. Once people give our music a full listen or see us perform, that perception usually changes. We don’t make ‘fad’ music. We make music from the soul, and we kill shit.”

    At 5:00pm to 6:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: The Niceguys

    Sometimes, preconceived notions can be good; the comfort of expectations met is often a welcomed feeling. For the more adventurous among us, though, the best part of defined expectations and preconceived notions is having them broken, shattered even, in a good way. Enter: The Niceguys, a four-member Houston-based group with Southern roots and musical sensibilities that stretch far beyond the city’s limits. A self-contained unit, The Niceguys comprises MC (Yves ‘Easy Yves Saint’ Ozoude), DJ (Lucien ‘DJ Candlestick’ Barton) and producers (Todd ‘Christolph’ Louis and Winfrey ‘Free’ Oribhabor).

    “I’m originally from Queens, New York, but I relocated to Houston when I was 18,” says Yves Saint. “I began attending the University of Houston in 2003, and spent the next two years moving back and forth between Texas and New York before I finally stayed in Houston for good.” Similarly, while Free, Candlestick, and Christolph now call Houston home -- the four met at the University of Houston -- each hails from different towns within the state, and each bring their own musical flair to the group.

    “The first song that I memorized top to bottom was Nas’ ‘The Message,’” says Yves, who, along with the rest of The Niceguys, cite influence from such artists as J Dilla and MF DOOM in the same sentence as Houston legend Scarface and their hometown Screw music. “After hearing the way J Dilla and Pimp C flipped soul samples,” says Free, “it made me want to do it.”

    Despite garnering their first national attention in late 2009, the origins of the group actually date two years prior, when Yves, DJ Candlestick, Christolph, and Free came together in 2007, releasing their inaugural project, a mixtape titled Niceguys Finish Last Vol 1, taking a little over two years to perfect their chemistry before releasing 2009’s The Green Room, a highly lauded seven-song free EP backed by 2DopeBoyz.com and Fatlace. An eclectic combination of soulful, boom bap-era beats backing Yves’ nimble rhymes, the EP -- with tracks including the playful street wear giant-ode “Supreme Team” and “Not At All”, with its the horny bravado supporting Yves’ witty lyrics and bouncing flow -- served as rock-solid precursor to the group’s forthcoming debut LP, The Show.

    “Its a double entendre,” Yves says of the album’s title. “The Show as in we are entertainers and that's what people expect and pay for, but also, it’s a metaphor for life; regardless of all the crap that goes on within the music and outside of the music, the show must go on.” With tracks like the organ-heavy “Mr. Perfect,” Yves Saint’s nimble, double-time flow on “It’s Like That,” and the vintage sound and feel of “On This Road,” The Show is both a logical extension of the sound heard on The Green Room but also a step up and clear progression for the young group. “The sound of the album is big,” says Christolph, smiling. “A large percentage of the songs are high-energy and fast paced, like you’re at a live show. It’s like being at a concert right next to those 10-foot speakers: loud and in your face. But in a good way, of course.”

    Humble yet full of bravado and confidence -- the group, also heavily into fashion with their own burgeoning Nice Look line, released their own line of panties for female fans -- The Niceguys know they have a sound that defies what listeners might expect, and they also know that sound is going to pay dividends in the long run. “In five years I want to have at least three successful albums, tour as much as possible all over the world, and be an established and well respected hip-hop group,” says Free. Now that sounds nice.

    At 5:30pm to 6:00pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center