SXSW Interactive 2012 schedule

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Tuesday 13th March 2012

  • Why Ad Agencies Should Act More Like Tech Startups

    by Rei Inamoto

    Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.

    In the 21st century, ad agencies need to embrace the Culture of Code in order to stay relevant.

    Creativity no longer belongs to those who have the word "creative" in their title. In fact, many brilliant ideas from the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.

    As technology influences consumer behaviors to change, the very definition of the “Idea” also needs to evolve. Put it this way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, we need to have product ideas ready to go.

    Join me as I discuss why tech startups are stealing business from ad agencies as well as lessons for agencies to avoid going extinct.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • You Don't Need Bandwidth to Be Awesome

    by Brett Haggard and Andy Hadfield

    Always-on, high-speed connectivity is the ticket to doing awesome stuff in technology today.

    But in a continent like Africa, ‘The Cloud’ is something ‘The Rain’ falls out of.

    And still, innovation in the technology realm has managed to flourish and even outpace the more developed world.

    We’re talking about television services that use the DVBH standard to beam football matches and news into rural villages; social networks that were designed for exclusive use on mobile phone platforms; funds transfer and electronic payment systems that require nothing more than a SMS text message; insurance products that can be provisioned and procured from the most rudimentary mobile phones.

    Outside of the ‘never say die’ innovation Africa employs there’s a great deal the developed world can learn from the developing world, particularly when it comes to building practical solutions that solve real problems.

    And with global growth being led by the developing world, these are lessons worth learning.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Gretchen Rubin Book Signing

    Gretchen Rubin signs her book ‘The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun’ at the SXSW bookstore.

    At 11:15am to 11:30am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • Your Best Just Got Better

    by Jason Womack

    Understanding the fundamentals of workflow and the principles of human performance enable entrepreneurs with the tools and the processes to get more of their work done, on time, with fewer resources and with less stress. Learn what top performers know, do and say about professional productivity and effective leadership. If there were just a handful of secrets to being more purposeful, productive and profitable this year, when would you want to know them? Tomorrow? Next month? How about right now? As an entrepreneur your work is always "right there." On the job or off, while you're commuting or while you're out to dinner with clients, your mind wanders over your to-dos. The solution: Call it all work. This session is about "the psychology, sociology and technology" of productivity. You will learn how to get more done and done faster by conquering the three channels affecting your productivity:

    At 11:30am to 11:50am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Erik Qualman Book Signing

    Erik Qualman signs his book ‘Digital Leader: 5 Simple Keys to Success and Influence’ at the SXSW bookstore.

    At 11:45am to 12:00pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • All Day Event - GE Garage

    Want to make 2012 the year that you learn how to 3-D print or wield a blow torch? Then roll-up your sleeves and come by the GE Garage to meet our experts, who will teach you how to make manufacturing magic. All fellow SXSW makers, tinkerers, and inventors invited – no experience required!

    At 12:00pm to 6:00pm, Tuesday 13th March

    In GE Garage

  • Clean Tech Meet Up

    Entrepreneurs, inventors, investors, and technology enthusiasts are invited to come meet at the Meet Up Pavilion in the SXSW Trade Show Tuesday, March 13 from 1200pm-1:00pm. Come discuss clean technology in a casual setting.

    At 12:00pm to 1:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Next Stage: BUILT - Talks By People Who Create

    This year, Built goes to 11 with this exceptional lineup:

    1. Shipping container conversions—Mark Meyer, designSTUDIOmodern
    The ubiquity of the ISO shipping container has come home to roost, literally. We transform repurposed shipping containers into food trailers (an Austin meme to itself) as well as sustainable and hip residences.
    2. Peptides and You—Joshua Allen, Microsoft
    Five years ago, peptides were a closely-guarded secret of top athletes. Today, millions of people use peptides to reshape their bodies, improve their minds, and even spice up their relationships. Recent advances in computer-aided discovery, synthesis, and delivery systems are opening up new possibilities for peptides. Come see how this revolution in peptides could impact you.
    3. Jam in the Van—Jake Cotler, Jam in the Van
    We took an ordinary old Winnebago and turned it into a state of the art recording studio complete with a mobile mural. We film HD videos and record top notch sound in our Jam Van, and in a year have created a whimsical and wild ride that has enriched our lives and spawned loads of amazing music and art along the way.
    4. Space and HD video collaboration—Scott Larson, Urthecast
    UrtheCast will provide the world’s first ever, live HD video feed of Earth from space.
    5. Land!—Eric Wicks
    My wife and I constructed a 6-foot tall, 400 pound sign, to lay claim on the often overlooked american landscape. We dragged it through cow pastures, pulled it up mountains and hauled it over sand dunes. We got some pretty good photos and happened upon friendly airport police, segway riding mall cops and ranchers without teeth along the way. The best part is that we never left Texas (the climate moves from humid subtropical in the east to semi-arid/arid in the west).

    6. Dataviz: Tunisia, the revolution and beyond—Khelil Ben Osman, Fhimt
    A unique view of Tunisia, its population, the way internet is used in Africa's most connected country and why Tunisia was the perfect place to bootstrap the Arab spring.
    7. Comfortable Nomadic Off Grid—Felicia Ballos & Ray Roy, TransitAntenna
    Felicia and Roy's travels helped them figure out simple ways to be comfortable in a home made house on wheels. With environmentally conscious systems they built themselves, they love to share with others who want to live more responsibly and simply, but no less comfortably.
    8. The (Digital) Place You Love Is Gone—Joe Sokohl
    A look at how the destruction of our childhood and adolescent physical geographies has a profoundly negative impact on us. We feel loss, we feel disconnected, we feel the true pain of home (the root of the word "nostalgia").
    9. The Semiotics of Thrift / The Substance of Thrift—Tiffani Jones Brown
    A quick and dirty case for thrift. Specifically, for the "substance" of thrift. Tiffani will argue that the values implied by thrift are not merely hipster posturing, but in fact represent a deeper, realer set of values that most of us share.
    10. Happiness is a Warm Snout—Nishant Kothary, Rainy Pixels
    What is happiness? Philosophers, beggars, rap stars, porn stars, chihuahuas, models, bankers, graphic designers, economists, monks, and every other imaginable living being has been in pursuit of the answer to this question since the dawn of time. And, the seemingly infinite number of answers that manifest in a plethora of forms — from scriptures and self-help books, to investment strategies and cosmetic surgery — continue to befuddle us. Could this perplexing question that has cost countless lifetimes be explained in five minutes with nothing more than a few whimsical pictures of a Weimaraner? Come find out.
    11. Rotting bits — What to do with 10 years of digital photos?—Matt Brown, Who Is Matt Brown.
    I bought a digital camera in late 2002. I now have almost 200GB of digital photos. Tens of thousands of idle bits stuck on hard drives, completely silent. Browsing through them on a harddrive is an existential nightmare, but something must be done with these to tell a story of who I am. On the 10 year anniversary of my first photo, I plan to figure that out.

    11 speakers in an hour with a DJs of the Sun backbeat keeping us on time, expect an a show that'll occupy your mind like Austin Grackles landing in a tree.

    At 12:00pm to 1:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Nike Training Club

    At 12:00pm to 1:00pm, Tuesday 13th March

  • Jason Womack Book Signing

    Jason Womack signs his book ‘Your Best Just Got Better: Work Smarter, Think Bigger, Make More’ at the SXSW bookstore.

    At 12:05pm to 12:20pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • 2012: Social Media’s New Role in Politics

    by Khris Loux, Ben Parr, Vishal Sankhla and Mark Blumenthal

    Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter will continue to snowball and generate enormous heaps of data. Data can drastically impact how we determine the importance of a given story, the ways that we gauge public opinion and eventually may even revolutionize the way we cast our votes. This panel will discuss the many ways that the web is providing entirely new tools and resources to track and cover the world of politics and discuss the unique perspective social media data paints for the voice of a bolder and broader demographic. This panel will feature experts in political news, new media, data crunching and the real-time web debating the future of political coverage and the impact of new social technologies on political news and research.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

    Coverage audio clip

  • A Conversation with Cliff Martinez

    by Brian Satterwhite and Cliff Martinez

    Cliff Martinez began as a drummer for unconventional bands such as The Weirdos, The Dickies, Captain Beefheart & The Red Hot Chili Peppers. The desire to not wear a sock on his genitals at age 40 and an interest in new technologies led Martinez toward the world of film music. His first film was Steven Soderbergh’s first theatrical release (sex, lies, and videotape) and led to a longstanding collaboration with the director on films such as The Limey, Traffic, Solaris & 2011’s Contagion. His time in the punk rock scene has made Martinez’s scoring approach nontraditional. His scores tend towards the sparse, utilizing a modern tonal palette to paint the backdrop for films that are often dark & psychological like Pump Up the Volume, Wonderland, Wicker Park, & Drive. Join Cliff and moderator Brian Satterwhite, a film music journalist and UT Film Music Lecturer, as he discusses his body of work and techniques for keeping the sock from slipping off.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 18ABCD, Austin Convention Center

  • Branded Content: We're All Publishers Now

    by Shane Snow, Amy Vernon, Lindsey Weber, Audrey Gray, Emily Miethner and AudreyGray

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

  • Breaking Down Walls, a Decentralised Social Web?

    by Tantek Çelik and Evan Prodromou

    The web is founded on open, decentralised principles. This means anyone can build a site that can link to any other, without any need for proprietary technology. No one owns e-mail, usenet or http, but social services like Facebook and Twitter are—for the most part—silo'd businesses with their own networks and proprietary APIs. You can join them together in code, but they're not in any way 'interoperable'.

    This panel will explore why large and centralized seems to dominate, whether it's a bug or a feature. We'll take a critical eye at new attempts at building distributed social web products like Diaspora. We won't be focusing on the technical specifications as much as the end user experience and the business models that could support them. If a distributed service wouldn't be fun, easy to use or profitable, then is there really any point in building one...?

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • Can Social Music Save the Music Industry?

    by Seth Hubbard, Jason Herskowitz, Michelle You, J Sider and Mike McGuire

    Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is a social construct, and while people still sit at home listening to music alone, they are more likely to share their music experiences if given the tools.
    The cloud has enabled people to do much more with music from interacting with the art, songs, and ephemera around their music, to being able to create their own content and layers around their music discoveries.
    Will rich social functions - discovery, visualization, playlists, interactivity, maybe even game aspects, coupled with ease of use around multiple connected devices (i.e., go seamlessly from computer to phone to car to living room), find enough success to save the music industry?
    This panel will investigate the different social and interactivity tools the music industry can use to add to their bottom line.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Change the Course of History with Greasemonkey

    by Kent Brewster

    Here we'll discuss the importance of live, working prototypes that use real data and how to create them using nothing more than a Web browser and a text editor. Then we'll break out our laptops and hack some new functions--past SxSW attendees may recall "Kick-Ass Mash-Ups with Punk Rock APIs"--into a live page. This may sound crazy, but it's exactly how I prototyped the redesigned front page at Yahoo! and a bunch of fun stuff at Netflix.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Closer to One: Buddhism and the Internet of Things

    by Vincent Horn and Sara Ohrvall

    For millennia, eastern philosophers have talked about the “interconnectedness of all things;" the idea of an invisible web that links together beings and objects, organic and inorganic. For the first time in human history, this idea is becoming physically manifest as we begin to network more and more objects—and even our own bodies—with the help of WiFi, sensors, and RFID.

    These technologies are turning up in everything from grocery packaging to household devices to self-monitoring tools like the FitBit and JawBone Up, and pointing to a future in which the minute details of our lives will be coordinated online.

    But could all this connectedness make us better people? In this fascinating session, we’ll bring together a researcher examining the trends of quantified self and “the Internet of things” (Sara Öhrvall from Bonnier R&D), a top connected-product designer (Matt Rolandson of Ammunition Group), and tech-savvy Buddhism teacher Vincent Horn, who will shed light on what the networked future might mean for human spirituality.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Community-Centered Design: It's Not About the User

    by Steve Huffman and Richard White

    It seems like everyone is trying to build an online community these days. Unfortunately, designing a community space is much trickier to nail than your typical web app. The smallest changes can have butterfly-like effects that greatly impact, sometimes irreversibly, community behavior as the community grows. Designing for a community is like running a small island nation with every design decision a matter of public policy. You’ll often find that the needs of your community are at odds with those of individual users.

    In this talk, Richard White, co-founder of UserVoice.com, and Steve Huffman, co-founder of Reddit.com and Hipmunk.com, will cover some of the key concepts behind community-driven design and how you can incorporate them into your design thinking. We’ll also cover some of common pitfalls that drive participants away from online communities or create insular bedroom communities. Most importantly we’ll share our experiences with building online communities and walk you through real data we have collected that illustrate how small design changes can have a big impact.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 5ABC, Austin Convention Center

  • Content Is Currency: Content for Web & Mobile

    by Jon Wuebben

    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

    At 12:30pm to 12:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • Democracy 2.0 in the German Parliament

    by Jimmy Schulz

    Jimmy Schulz attended SXSW in 2011 and announced during the panel session „Make Citizens Social: Digital Participation in Public Services“ that next year he would report the results of the implementation of “Adhocracy” in the German parliament. The Inquiry Committee “Internet and digital society” has been experimenting with the application of Liquid Democracy ( www.demokratie.de ) this last year. New forms of democratic participation thanks to technical innovation can help reduce public dissatisfaction with politics. Significantly, these tools can improve transparency, which is important for political legitimization and helping people better understand and identify with political decisions. Jimmy Schulz would like to report on the initial results of the application of these tools in the German Parliament.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon B, AT&T Conference Center

  • Digital Age Editing: A Magazine Editor’s View

    by Brandon Holley and Pam McCarthy

    For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Facebook Credits: Not Just for Virtual Goods

    by Dean Alms, Suchit Dash and Brittany Darwell

    Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for payments, more users are maintaining a balance of Credits, and more users want them. This has opened new business and marketing opportunities. Content owners can license streaming access or downloads of their content in exchange for Facebook Credits. Meanwhile, ecommerce companies can reward users with Credits for marking purchases or signing up for email lists. Representatives of companies pioneering the use of Facebook Credits outside of social games will discuss the current state of Facebook Credits and their typical uses, explain how virtual currencies are already disrupting several industries, and debate which types of transactions are the next to be changed by the emergence of a virtual currency that is in demand and cheap to distribute.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Flash: F Bomb or Da Bomb?

    by David Greene, Kristine Schachinger, Aubrey Gross and Phillip Gross

    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Getting Experts on to Your Passion Project

    by James Elbaor and Erica Berger

    I've spent the last year working on a game and project to disrupt international development. I built an incredible team of advisors, developers, designers, nonprofits, and supporters around simply an idea, and around a person who had never completed a similar project. Furthermore--they donated their services in the beginning for free!This core conversation will talk about how to rally the best talent around an idea, even if you've never met them (and if the idea ultimately changes or fails).I'll also address diving into tech and gaming, only having a background in online publishing, music, and international relations. I'll talk about motivation, never giving up, and why projects like this are some of the best ways to address global issues and drive innovation. Finally--I'll close on how the project came together (and ultimately changed) and why everyone should have a passion project. Don't be afraid to fail...dive in!

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Graphic Designer Meet Up

    by Christian Helms

    Get together with other graphic design experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Boardroom, InterContinental Stephen F. Austin

  • Harnessing the Power of the Benevolent Internet

    by Zach Walker, Christina Xu, Alexis Ohanian and Dan Mccomas

    Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • How Technology Is Killing (or Saving) the Lecture

    by Jeffrey Young

    PowerPoint is boring. Today, professors are letting students pass virtual notes in class on Twitter. They're trying "clickers" that turn classrooms into game shows. They're videotaping classes to let students watch lecture reruns to cram for the test, or to share the knowledge with the world on YouTube. They're monitoring how many minutes students spend reading online textbooks to see who needs help.This session will explore some surprising ways tech is changing classroom dynamics and leading to the end of the lecture as we know it. While enthusiasts see the high-tech changes as a needed upgrade to a model that is hundreds of years old, others see dangers ahead. Is all that gear a distraction? Is academic freedom threatened when Web tools and video make public the once-sacred space of the classroom?Participants are asked to watch a 5-minute video (chronicle.com/lecturefail) before attending the talk, which will serve as a starting for an interactive presentation and discussion.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • How the Austin Region Supports Technology Companies

    by Jani Byrne, Susan Davenport, Jim Butler, Paul Pellman and Gary Cadenhead

    The public and private sector have employed various strategies to bring more established tech companies as well as more startups to the Central Texas area. Find out what factors have been most successful (and least successful) in this push to position Austin as the nation's top new media hub.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon D, Hilton Austin Downtown

  • How to Lead a Social Revolution and Make a Profit

    by Shennandoah Diaz

    It’s time for a revolution. Time to change the way we think about business and how we can have a positive affect on the world around us. Truth is you CAN turn a profit and build a successful business that addresses some of our worst social problems including poverty, obesity, sustainability, institutional injustice, and more. You CAN lead a meaningful life and reap the rewards of your success. In this presentation we will define what it means to be a social entrepreneur. We will then look beyond charities and non-profits and look at real world examples of alternative business models that address social issues while making a profit. We will also look at the challenges social entrepreneurs face and how to tackle them so you can start your own social revolution.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 8A, Austin Convention Center

  • Language Technology and the Clinical Narrative

    by Philip Resnik

    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

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