Sessions at SXSW Interactive 2012 of type Solo

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  • Session type: Solo

Tuesday 13th March 2012

  • Starting Up in China

    by Michael LoJudice

    Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • The Future of Music Consumption

    by Ken Parks

    As digital music consumption continues to increase, artists and consumers are finding new ways to engage within the digital landscape. Spotify, the leading digital music service, is helping to driving this digital conversation by providing a music discovery and sharing platform which caters to the modern, social consumer, supporting the artist as a engagement tool, and driving increasing revenues back into the music industry. In a fireside chat, Ken Parks, Spotify's Chief Content Officer & U.S. Managing Director and David Draiman, lead singer of Disturbed, will address the future of the music industry and where Spotify and the artist fit into this conversation.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Using Psychology to Increase e-Commerce Conversion

    by Joe Rawlinson

    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Why Ad Agencies Should Act More Like Tech Startups

    by Rei Inamoto

    Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.

    In the 21st century, ad agencies need to embrace the Culture of Code in order to stay relevant.

    Creativity no longer belongs to those who have the word "creative" in their title. In fact, many brilliant ideas from the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.

    As technology influences consumer behaviors to change, the very definition of the “Idea” also needs to evolve. Put it this way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, we need to have product ideas ready to go.

    Join me as I discuss why tech startups are stealing business from ad agencies as well as lessons for agencies to avoid going extinct.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • Democracy 2.0 in the German Parliament

    by Jimmy Schulz

    Jimmy Schulz attended SXSW in 2011 and announced during the panel session „Make Citizens Social: Digital Participation in Public Services“ that next year he would report the results of the implementation of “Adhocracy” in the German parliament. The Inquiry Committee “Internet and digital society” has been experimenting with the application of Liquid Democracy ( www.demokratie.de ) this last year. New forms of democratic participation thanks to technical innovation can help reduce public dissatisfaction with politics. Significantly, these tools can improve transparency, which is important for political legitimization and helping people better understand and identify with political decisions. Jimmy Schulz would like to report on the initial results of the application of these tools in the German Parliament.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon B, AT&T Conference Center

  • How Technology Is Killing (or Saving) the Lecture

    by Jeffrey Young

    PowerPoint is boring. Today, professors are letting students pass virtual notes in class on Twitter. They're trying "clickers" that turn classrooms into game shows. They're videotaping classes to let students watch lecture reruns to cram for the test, or to share the knowledge with the world on YouTube. They're monitoring how many minutes students spend reading online textbooks to see who needs help.This session will explore some surprising ways tech is changing classroom dynamics and leading to the end of the lecture as we know it. While enthusiasts see the high-tech changes as a needed upgrade to a model that is hundreds of years old, others see dangers ahead. Is all that gear a distraction? Is academic freedom threatened when Web tools and video make public the once-sacred space of the classroom?Participants are asked to watch a 5-minute video (chronicle.com/lecturefail) before attending the talk, which will serve as a starting for an interactive presentation and discussion.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • Language Technology and the Clinical Narrative

    by Philip Resnik

    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

  • Leveling Up: The Advance of Chinese Online Games

    by Lisa Cosmas Hanson

    There are more than 120 million Chinese gamers, and nearly every one of them plays online games. Online games are a primary source of entertainment in China, and Chinese online game operators are the companies that enable the fun. These companies have built expertise in a unique market and have set their sights on global expansion.

    Come hear Lisa Cosmas Hanson, Managing Partner of Niko Partners, The Leader in Asian Video Game Market Intelligence, discuss the innovation, excellence and possible points of weakness of the leading Chinese online game operators as they embark upon the quest of taking their talents to the rest of the world.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Surviving Lulz: Behind the Scenes of LulzSec

    by Matthew Prince

    On Thursday, June 2, 2011, LulzSecurity.com registered for CloudFlare — a service designed to make any website faster and more secure. One hour after they registered, they published 3.5 million usernames and passwords allegedly stolen from Sony Pictures' website.

    For the next three weeks, LulzSec claimed to hack organizations ranging from the CIA, to the US Senate, to the Arizona Immigration Police. In the meantime, law enforcement, cyber vigilantes, and rival hackers worked to unmask LulzSec and launch major attacks of their own to knock LulzSecurity.com offline. CloudFlare watched it all from the heart of the crossfire.

    We've received permission from LulzSec to tell exactly what it's like to be one of the most notorious hacking groups of all time and how to keep your site online when the whole world is trying to shut you down. This is the inside story.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • Surviving Technology

    by George Friedman

    This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • The Math That Matters in the Real-time Web

    by Gilad Lotan

    “My real competition is 30 billion status updates,” PepsiCo Head of
    Digital Shiv Singh has said of the challenge of being a brand in the
    social space. Attention is the new bottleneck, and brands often adopt
    counter-productive strategies to try and break through. They swear by
    a certain time of day or spend an inordinate amount of time trying to
    reach certain Twitter users deemed "influencers."

    But what if there's something else at work in the massive flow of
    information on Twitter? What if its not so much these so-called
    "influencers" that propel a piece of information to major viral
    broadcast, but the micro-networks and the aggregated interactions that
    amass around them instead? Part case study of how massive spreads of
    information and half how-to on the tools brands need to create and
    manage micro-networks, this presentation will unlock that data
    patterns on social that, when intelligently predicted and captured,
    can be used to amplify the spread of a message on a grand scale.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Longhorn, Omni Downtown

  • Why a Mobile Wallet Isn’t Going to Be Enough

    by Sam Shrauger

    These days everyone is talking about the mobile wallet and how consumers will be able to pay with phones. Some technology companies are pushing mobile wallets, claiming they have the next breakthrough for future payments.

    But why are people going to choose to tap and go with their phones rather than swipe their credit cards? And what benefits does the mobile wallet give to retailers?

    People don’t want a digital version of their existing wallet. That's too limiting. They want to get back control of their money and be given the flexibility to shop and pay – anytime, anywhere and in any way that they choose.

    You may wonder what new solutions are being provided to consumers and how they will be changing how we pay…At the end of 2011, PayPal will release new payments solution that will change the way we shop and the way we pay. Like no experience you have had before, imagine a technology that puts choice, flexibility and control in customers’ hands. PayPal will show you the latest in the industry and speak to a future you didn’t know would be here so soon.

    More than $3,500 transacts over the PayPal network every second. As the leader in digital payments, PayPal predicts that we will be able to live our lives digitally by 2015 – choose this session to find out how.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • A Recipe for Success: A Blog, A Brand, A Business

    by Emily Schuman

    Writer of the award-winning blog, Cupcakes and Cashmere (and soon-to-be-published book under the same name), Emily Schuman shares how she got her start in blogging and how she turned it into a successful business. She explores the steps she took to building a trusted voice, creating a connection with her audience, establishing valuable partnerships, and how she inspires through authenticity.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Driskill Ballroom, Driskill Hotel

  • Are Free Customers Better Than Captive Ones?

    by Doc Searls

    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon C, Hilton Austin Downtown

  • China: Will It Redefine Our Digital Landscape?

    by Freddie Laker

    Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • Mobile Payments: Transforming Consumer Marketing

    by Rick Orr

    Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
    But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
    This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Please Touch Me! Enterprise Delight via Multitouch

    by Uday Gajendar

    Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?

    I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • The Evolving Role of Radio

    by Tim Westergren

    Radio has long been the principal pipeline connecting fans to artists. Even today it still accounts for 80% of the time Americans spend listening to music. But this medium is now undergoing a profound transformation driven by the arrival of ubiquitous internet connectivity. And this transformation has dramatic implications for musicians. Tim Westergren, founder and chief strategy officer of Pandora, will discuss his perspective on what it means for artists and the larger industry.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

  • 100 Years of Awesomeness

    by Phil Libin

    Imagine building a company that lives through booms, bubbles and busts; a company that keeps innovating and creating value; a company that’s around in 100 years. It’s not as crazy as you think, but it requires a radical shift in start-up and investment culture. Far from the quick exit, it's all about believing in your vision and focusing on your users. If you do, then your company will last well into the future. In this presentation, Phil Libin will share how Evernote is winning over lifetime trust in a service, while simultaneously building what hopes to be a century old company.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip

  • Policy Effects of Media Portrayals of Hacktivists

    by Molly Sauter

    Hollywood and the international news media delight in presenting us with depictions of hackers and hacktivists as subterranean Ohmian "Super Users," capable of hacking *all* the ISPs with a few keystrokes in between shots of Red Bull. How do these depictions, both in fiction and news coverage of hacktivist actions, affect the development and implementation of Internet policy and regulations? In this talk, I'll be examining how media coverage and depictions of hackers and hacktivists has changed as the hacktivist movement has developed since the 1980s. I'll be describing how such coverage, from "Sneakers" to photo galleries of Fawkes-masked Anonymous protests, influences policy on subjects from intellectual property and communications regulations to information security and cyberwar. I'll be questioning what these trends of laws, regulations, and apparent media biases mean for the future of hacktivism and digital activism.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • The Battlefield Art of Design Triage

    by Angel Anderson

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous challenge because it takes time to design things that provide ~real value for people and fit into a brand’s ecosystem in a meaningful way. How can you create things that provide utility, joy, and value while you’re chasing a moving target on the battlefield of design? This talk will show you. Discover the essential art of design triage and explore techniques to provide solid user experience design (even when there’s no time), put mortally flawed projects out of their misery, and help deserving projects thrive. Design triage will help you shape things that serve people’s real needs and goals and give you tools to parachute into a fast moving situations so you can provide “nick of time” design that makes what your building truly helpful and delightful.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • The Global South Drives the Future of Media

    by Fernando Madeira

    Terra Networks CEO and co-founder Fernando Madeira will discuss behavior and trends of consumption of news and entertainment, particularly music and video, in Latin America. Just as sports has become entertainment, entertainment has become news. What do people really expect of the media? Madeira believes that only digital delivery can meet their expectations. After all, 100 million Latin Americans can’t be wrong.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • The Ultimate Bruce Sterling Talk

    by Bruce Sterling

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • This Talk Is NSFW: Nudity and Online Journalism

    by Keith Plocek

    Placing the letters "NSFW" on an article is supposed to tell people to keep away unless they're browsing from home, but seasoned web producers know those four letters usually bring in more readers than they'll ever turn away. Nudity for the sake of nudity is something else entirely (hint: it's porn), but burlesque shows, adult conventions, nudist colonies, performance art and the porn industry are all valid subjects of journalistic inquiry -- there just happen to be lots of naked people there too. This talk will explore the unique issues facing bloggers and photographers who cover NSFW events.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

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