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The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news
by Fred Trotter
What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An EHR is that which can achieve meaningful use. But for SXSW, the important thing to understand is that pervasive EHR technology along with protocol-driven healthcare data exchange will serve to create the a new consistent "Operating System" and "Internet" for healthcare. Learn what you need to do to become a health IT geek; and profit.
by Noah Scalin
Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. Artist/designer Noah Scalin, author of 365: A Daily Creativity Journal and Unstuck: 52 Ways To Get (and Keep) Your Creativity Flowing at Home, at Work, and in Your Studio, will share the story of his own yearlong Skull-A-Day project and the benefits he gained from this daily practice – including becoming a published author & sought after corporate speaker, and yes even making an appearance on The Martha Stewart show. He’ll also introduce you to several easy ways to immediately start generating more creative energy that will benefit your life and work.
by Todd Henry
For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some mystical, elusive force that sits somewhere between prayer and the US Tax Code on the ambiguity scale - either the creative juices are flowing, or they're not. How can creatives be held responsible for something that often seems beyond their control?
The good news is that by making small changes in a just few key areas of your life, it's possible to increase your chances of having brilliant ideas when you need them most. By addressing the dynamics of workplace creating, the assassins of creativity, and five key practices for creatives, this session will set you up to be prolific, brilliant and healthy in life and work.
Drawing upon a wealth of leading research, neuroscience, case-studies and personal experience from his new book - Uncertainty: Turning Fear & Doubt Into Fuel for Brilliance - Fields reveals a set of environmental changes, workflow adaptations and personal practices that profoundly alter the deeper-psychology of creation and innovation, fueling you to bring exponentially better solutions to life faster, and do so with far more ease and far less angst.
by Andrew Keen
On the Internet, sharing is a trap. Today's digital cult of the social - which encourages us all to share our ideas, our habits, our friends, even our possessions on the Internet - is an assault on the individual liberty of 21st century men and women. This talk - which draws off Keen's upcoming May 2012 book, "Digital Vertigo" (St Martin's Press) - exposes the illusions and delusions of social media ideologues and reveals the dangers of collective identity and behavior in our social media age. Just as Andrew Keen exposed the idiocy of the Web 2.0 revolution with his 2007 hit "Cult of the Amateur", this talk will reveal the idiocy of our Web 3.0 social revolution.
Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.
by Dave Kerpen
Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!
You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary were you looking for?" Salary negotiation is a critical skill needed throughout your career, but one that no one ever taught you. Freezing up at this key moment can cost you thousands. You need to become a Salary Negotiation Rock Star. Jim Hopkinson will read from his book “Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You,” which uses storytelling, case studies, illustrations, and just the right touch of humor. Learn what to say and when to say it. Master successful FBI negotiation techniques. Harness your social media network to gather information. Create a one-of-a-kind document to secure the highest salary range. Based on Jim’s real-world experience at Wired, ESPN, and a tech startup, this presentation will help you get paid what you deserve.
Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in on the action. Andrea Phillips will talk about her book, "A Creator's Guide to Transmedia Storytelling," a practical manual on the art and craft oftelling a story over multiple media.This guide is rich in material forcreatives and producers in marketing, film, television, theater,publishing and beyond, who are interested in expanding their creativepractice -- and their business.
Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done better, when it won’t and the risks of misapplying social communities for a brand's reputation, business objectives and relationships with key audiences. This session will highlight the experiences of organizations across a number of industries to illustrate the power of communities and related best practices and mishaps.
by Jonah Sachs
Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed minutes, viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will break down what he's learned over a decade telling stories that have amused, enlightened and engaged millions worldwide.
He'll cover: 50 years of Jedi Mind Tricks (how marketing masters push products and ideas, and why their tricks are failing you now); Freaks, Cheats and Familiars (how our brains are hardwired to remember stories that reflect ancient patterns); and the Digitoral Era (how to transform your stories for massive resonance in today's digital-oral tradition). Drawing on the research and thinking in Story Wars, available spring 2012 from Harvard Business Review Press, Free Range co-founder Sachs will source age-old and cutting edge wisdom, delivering insights from advertising history, evolutionary biology, psychology, and comparative mythology. This talk is a how-to, equipping you to apply timeless truths for story contagion and breakthrough brands.
by Eve Blossom
Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.
You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.
Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? Why was the product Febreze a flop - until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology have revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers' habits are turned on and off like flicking a switch. The author, Charles Duhigg, is an investigative reporter at the New York Times. His book on the science of habits will be Random House's major spring 2012 release.
These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?
This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to be released in January of 2012 by John Wiley & Sons Publishing.
More Details about the book and presentation:
Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually left out. Consumer sales are frequently smaller, easier and sexier, but with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and applying this framework to their campaigns will accelerate their marketing careers.
Lead Generation isn’t a dirty word. Social Media isn’t about hugging customers. These two seemingly at odds forces, when combined, offer the fuel needed to launch a marketer’s career to superstardom. Using never-before published methodologies and frameworks, this book will empower marketers to be a key driver of business growth and success. It exists to transform the often under appreciated marketer into a superstar to be admired by C-level executives and lauded by the sales team.
by Jo Guldi
From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?
Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.
by Kevin Nguyen
BOOK READING: The Bygone Bureau (bygonebureau.com) presents their first book, "Oh, the Places You’ll End Up Hanging Around!" (Quirk Books/Random House; due out spring of 2012), an earnest, humorous essay collection about graduating from college. Editor Kevin Nguyen will read excerpts from the book, and speak briefly about how the recession has affected graduates and turning a website of long-form into a book. (Setup permitting, there may also be a ridiculous PowerPoint presentation.) Kevin is a SXSW Interactive alum. The Bygone Bureau won the Web Award for Best Blog in 2009.
Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.
by Sandy Carter
Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.
by Mark Channon
"How to Remember Anything" shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, Product Manager and author of Teach Yourself How to Remember Anything, will take you on a whirlwind tour of the memory techniques inside How to Remember Anything. Guiding you through a set of key examples on how to remember names, books, presentations and more. Mark was one of the first Grand Masters of Memory in the world and creator of BBC's Monkhouses Memory Masters.
by Dov Seidman
In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.
by Lisa Bodell
According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. Too often, our natural response to this accelerating pace of change is to try our hardest to dictate permanence. In doing so, we install risk-mitigating processes that trump culture. In fact, the very mechanisms we put in place to promote productivity are robbing us of the ability and time to be creative and add value.
This experiential case study session is a call to arms: to hit the reset button on how we think and work. Instead of creating more one-size-fits-all change initiatives forced upon employees, you will learn how to change everyday things in small ways to create big ripple effects throughout your organization to reignite critical aptitudes like inquiry, curiosity, and innovation. Learn how a large financial services organization created a new breed of employee that helped to reset the corporate culture, not from the top down or bottom up, but from the middle out. Take away tangible and actionable steps to shake up your organization’s standard practices, from unproductive meetings to go-nowhere strategic planning, resulting in big change and a powerful boost to innovation. Find the little-bigs that will reinvent your organization—and awaken your ability to think, and ultimately, to take control of the future.
by Dr Keith Bell
Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.
My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, and that they never compete with one another? Did you know that we have a grinding, crushing duopoly in wireless access? Did you know that the wireless guys (AT&T/VZ) have quietly divided up the world with the cable guys (Comcast/TW) and never compete across these markets? Did you know that many companies are afraid of criticizing any of these actors for fear of retribution? Did you know that the carriers treat the FCC as (at best) a peer and have zero fear of oversight, competition, or regulation? It's a genuine crisis. You guys - the public - are going to have to jump in, because politicians don't respond to arguments. They only respond to pressure and money.
In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.
by Erik Qualman
We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best selling author Erik Qualman (Socialnomics) pulls from his newest book Digital Leader and shows how the best and brightest from Hsieh to Jobs to even Jeremy Lin simplify their way to success. Learn Learn how to become a Digital Leader + How to achieve your best life and legacy + Avoid multi-tasking as it is junk food for the brain + How to influence and attract thousands of followers + Why digital shadows are more important than your digital footprint + How to empower others. And why, success is truly a digital choice.
9th–13th March 2012