Sessions at SXSW Interactive 2012 of type Book Reading about Brands

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Saturday 10th March 2012

• Likeable Social Media

  by Dave Kerpen

  Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

  • Brands
  • Customers
  • Social Media
  • Strategy

  At 11:30am to 11:50am, Saturday 10th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

• The Social Organization

  by Mark McDonald

  Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done better, when it won’t and the risks of misapplying social communities for a brand's reputation, business objectives and relationships with key audiences. This session will highlight the experiences of organizations across a number of industries to illustrate the power of communities and related best practices and mishaps.

  • Brands
  • Communities

  At 3:30pm to 3:50pm, Saturday 10th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

Sunday 11th March 2012

• The Power of Unpopular

  by Erika Napoletano

  You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

  • Brands
  • Marketing
  • Startups

  At 10:00am to 10:20am, Sunday 11th March

  In Ballroom G, Austin Convention Center