Sessions at SXSW Interactive 2012 of type Core Conversation about Entrepreneurship

View as grid

Your current filters are…


Sunday 11th March 2012

  • Adding Value As a Non-Technical No Talent Assclown

    by Matt Van Horn

    Let’s face it, if you’re not an engineer or a designer, odds are you’re a no talent assclown. However, there’s a place for no talent assclowns to be useful in every company. I’m the no talent assclown at Path and my job is to serve the engineers and designers to make their lives easier. The key to building great products is enabling talented people to focus. There are many distractions threatening to destroy that focus at every company. From managing investors to potential hires, no-talent assclowns sacrifice their time for the greater good.
    In this conversation we will discuss the secrets to getting hired and creating value as a no talent assclown.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • From Dorm Room to Board Room

    by Mangesh Hattikudur and Will Pearson

    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

Monday 12th March 2012

  • Your Arts Organization = A Startup Business

    by Cariwyl Hebert

    If you’re an artist or work for a young arts organization, you run a start-up. A start-up where the product is culture, the audience is becoming more and more segmented by age, and the metrics for success are hard to come by. Lots of rewards and just as many challenges, right?

    In this session we'll discuss the triumphs and challenges encountered once we turn a passion project into something bigger--fundraising, developing business models, audience building, and collaborations--to name a few. This Core Conversation provides the venue you need to problem-solve and idea-share with others. Not involved in the arts but starting something new in another industry? Join us anyway! A lot of what we’ll discuss will cross over to other genres.

    At 11:00am to 12:00pm, Monday 12th March

    In Room 8A, Austin Convention Center

  • Work When Startup Culture Hits Mainstream

    by Mark Gilbreath

    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center