Sessions at SXSW Interactive 2012 of type Core Conversation about Industry and Culture

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Monday 12th March 2012

  • Work When Startup Culture Hits Mainstream

    by Mark Gilbreath

    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center