The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.
The mission: To create a visually impactful, cutting edge online user experience that encourages people to take action for your cause. No sweat, right?For designers working in the non-profit sector, this is the challenge we face everyday. Organizations who don’t see the true cost of bad design, or those distracted by the low-hanging fruit of mere eye candy (i.e. “wasted pretty”) can make it even harder to achieve this ambitious goal. In this core conversation, we will share the secrets to designing award-winning visuals for your cause that both look amazing and propel an audience to engage. Through real life examples & some unorthodox client/boss management techniques, you’ll walk away with strategies to conceptualize, curate and create work that really can change the world.
We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.
Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.
Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners
9th–13th March 2012