Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.
The digital age has eternalized information that was once fleeting, and the Right to be Forgotten has gained traction in the EU. A controversial aspect of these rights is that truthful, newsworthy information residing online may be removed after a certain amount of time in an attempt to make the information private again.
Two compelling camps have arisen: Preservationists and Deletionists. Preservationists believe the web offers the most comprehensive history of humanity ever collected and feel a duty to protect digital legacies without censorship. Deletionists argue that the web must learn to forget in order to preserve vital societal values and that threats to the dignity and privacy of individuals will create an oppressive networked space.
The US, the land of opportunity, has not embraced the Right to be Forgotten, but should it? The First Amendment raises significant issues, but how does the value of protected information changes over time. Could privacy ever outweigh expression?
Oil has an unnerving ability to blow up the economy, cause wars and disrupt ecosystems. It’s a paramount resource and industry creator, spurring trillion dollar economies mining, refining and managing the asset. In the 21st century, we’re experiencing the dawn of a new fuel, also poised to create opportunity and turmoil: data. Multibillion-dollar industries, from search engines to social networking to online advertising, have been built on the aggregation of personal data, information the World Economic Forum likens to a “new type of raw material … on par with capital and labor.” We’re fighting a war on oil now. Will an entirely different war on data soon break out? We believe so.
The “Data is Oil” project is the brainchild of two personal data experts, Michael Fertik, CEO of Reputation.com and World Economic Forum Technology Pioneer, and John Clippinger, Research Scientist at MIT Media Lab. The project’s mission is to encourage mainstream awareness and create a profitable, user-centric ecosystem around the new asset of personal data. This is not just a question of privacy and harm, but an inversion of the web as we know it. Past fortunes were claimed brokering our keystrokes and clicks, but a paradigm shift is eminent. It’s time individuals assert control over their own data. Join Michael Fertik and John Clippinger as they explore the new resource of personal data and the trillion dollar implications for today’s data-dependent world.
Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.
As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.
If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.
The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied to improve the customer experience.
Meanwhile, as consumers leave behind an exponentially growing digital footprint, they’re also becoming increasingly aware that marketers use and sell this data for financial gain. As a result, a nascent industry is developing around consumers’ desire for transparency, portability, privacy and tangible benefits.
In this session, we’ll share results of research aimed at understanding consumers’ motivators, concerns, and awareness of this ecosystem. We’ll make sense of terms like “VRM,” “data locker,” “personal cloud” and “trust framework,” and provide an overview of the Identity Ecosystem, including the operating models, the frontrunners in each, and how interactive marketers can get ahead of the curve.
This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss best practices for protecting your company and your users and if you are a frequent user of social networking sites, you can learn how minimize the information that can be exposed about you in your travels online. We'll show you how we fight for the users, every day.
9th–13th March 2012