Sessions at SXSW Interactive 2012 matching your filters

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Sunday 11th March 2012

• Disambiguation: Embrace Wrong Answers & Find Truth

  by Dhruv Bansal and Flip Kromer

  Where are all the coffee shops in my neighborhood?

  Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

  How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

  When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

  • ambiguity
  • Community
  • neighbourhood
  • Social

  At 12:30pm to 1:30pm, Sunday 11th March

  In Rio Grande, Hilton Garden Inn Austin Downtown

  Coverage audio clip