Sessions at SXSW Interactive 2012 of type Dual about Healthcare

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Friday 9th March 2012

• Wireless Wellness: App-tastic or Just Fun & Games?

  by Ina Fried and Mark Bertolini

  Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

  • Apps
  • Healthcare

  At 2:00pm to 3:00pm, Friday 9th March

  In Ballroom D, Austin Convention Center

  Coverage audio clip sketch note

Sunday 11th March 2012

• SXSW Action: Collectively Outsmarting Malaria

  by Matthew Blumberg and Nicolas Maire

  Each year there are more than 225 million cases of Malaria, killing around 781,000 people. That's 2.23% of deaths worldwide every year- the majority of them young children. Please stop by this session, because together we’re going to do something about it:The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data visualization, UI design, game design, social media, web development, and more –- to build a collaborative system to outsmart Malaria.Join us to find out how it works- and how you can participate…

  • Data Visualization
  • Healthcare
  • Malaria

  At 5:00pm to 6:00pm, Sunday 11th March

  In Room 6AB, Austin Convention Center

  Coverage audio clip