by Jim Gemmell
The information contained within our smartphones has the potential to influence human memory trends. Extracting a personal, emotional and accurate story from this vast amount of data can provide us with an invaluable insight into the way we live our lives. Automatic capture, storage and presentation of this data can be used to create a detailed, evocative and multi-perspective representation of our real-life activities.
The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.
This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.
National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.
Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.
by Bryan Nunez and Harlo Holmes
With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.
What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?
The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.
Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.
Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?
We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.
Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.
If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.
by Chris Mankle and Erik McMillan
No one resides at their desk anymore, and carrying a laptop around is tedious. The recent advancements in smartphone and tablet technology has given corporations the platform to provide their workforce with the tools needed to perform at the level that is needed in today's fast paced corporate world. Erik McMillan, CEO of BestFit Mobile, and Chris Mankle, CTO of ACS, a Xerox Company, will talk about the different technologies and applications that you can use to mobilize your workforce. Arrive early as this event will fill up fast.
9th–13th March 2012