Sessions at SXSW Interactive 2012 of type Dual about products

View as grid

Friday 9th March 2012

• Serendipity (n.): A Happy Discovery By Accident

  by Garrett Camp and Liz Gannes

  Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t always define what we desire in the moment. Customized serendipity, inherent in the discovery experience of StumbleUpon, allows you to find novel, fascinating and inspiring content based on things you care about.

  Everyone wants to be the one that enlightens friends with the outlandish zombie story they found, a stunning image of Fiji or impulsive idea for a road trip through the Catskill Mountains. You can be that pillar of knowledge, bringing an unexpected spark to your social circles, academic projects and upcoming adventures through stumbling content on StumbleUpon that you’ll think was made for you (and you alone) to find.

  • Apps
  • Entertainment
  • products
  • Serendipity

  At 3:30pm to 4:30pm, Friday 9th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

Saturday 10th March 2012

• Your Customers on Video Are Your Biggest Asset

  by Justin Nassiri and Winston Wang

  Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

  • Customers
  • Fans
  • products
  • Video

  At 5:00pm to 6:00pm, Saturday 10th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage slide deck