Sessions at SXSW Interactive 2012 of type Dual in Hilton Garden Inn Austin Downtown

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Friday 9th March 2012

  • The Concrete Jungle: Nature in an Urban Ecosystem

    by Marielle Anzelone and Yasser Ansari

    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

    At 2:00pm to 3:00pm, Friday 9th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Your Energy Use: Too Busy/Lazy/Apathetic to Care?

    by J Toscano and Yelena Nakhimovsky

    Green is allegedly the new black. If that’s true, why does it seem so many people are confounded by their own energy use? (Who among us can say with any certainty how many kWh our flat screen TVs use? And what is a kWh anyway?). Do we not care? Is saving energy too inconvenient? Is ignorance bliss? Or maybe we just don’t know what to do—beyond turning off the lights or using a power strip.

    This session will look at real world examples of how ordinary people are doing simple things for extraordinary energy results. It will examine how well designed technology interfaces are empowering consumers, moving them from passive users to home energy management evangelists. It will take a close look at how behavioral science principles that have been around since WWII and used in weight loss and smoking cessation are now successfully being used to help people decrease their home energy use. Most importantly, it will demonstrate that meaningful, sustained home energy management—if done using the right design principles and approach—doesn’t require a lot of time, effort or knowledge.

    At 3:30pm to 4:30pm, Friday 9th March

    In Sabine, Hilton Garden Inn Austin Downtown

Saturday 10th March 2012

  • Why Small Is the New Big and Big Is the New Small

    by Jason Stoddard and Kat Mandelstein

    Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • The Local Backbone of the SoLoMo Revolution

    by Dave Barger and Julio Fernandez

    This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.

    National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.

    Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • Will Accessibility Rain on Your Cloud Parade?

    by Elizabeth Woodward

    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    At 11:00am to 12:00pm, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Disambiguation: Embrace Wrong Answers & Find Truth

    by Flip Kromer and Dhruv Bansal

    Where are all the coffee shops in my neighborhood?

    Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

    How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

    When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Tuesday 13th March 2012

  • Developing for a Consumerized Enterprise World

    by Sizhao Yang and George Ishii

    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    At 9:30am to 10:30am, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • UX in the Cloud: Creating Amazing Enterprise Apps

    by Dave Knight and Craig Villamor

    Enterprise and consumer experiences are blurring more everyday as applications move to the cloud and companies build a vertical stack of offerings. Today's Facebook and Twitter generation expect their applications to be as easy and enjoyable to use as consumer applications. As the cloud evolves, our design process must evolve with it. What does the enterprise user experience design process look like today and where is it going? Guided by examples from Salesforce and Do, learn about the unique challenges and solutions of designing usable applications for enterprise users.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Enterprise Mobile App Solutions

    by Chris Mankle and Erik McMillan

    No one resides at their desk anymore, and carrying a laptop around is tedious. The recent advancements in smartphone and tablet technology has given corporations the platform to provide their workforce with the tools needed to perform at the level that is needed in today's fast paced corporate world. Erik McMillan, CEO of BestFit Mobile, and Chris Mankle, CTO of ACS, a Xerox Company, will talk about the different technologies and applications that you can use to mobilize your workforce. Arrive early as this event will fill up fast.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip