Sessions at SXSW Interactive 2012 of type Future15 about experiences

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Saturday 10th March 2012

• Delivering Content Experiences Across Platforms

  by Michael Cerda

  The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged into new forms. In this session, you will learn effective strategies to maximize engagement and conversion across touch Web and app experiences for your content.

  • Content
  • engagement
  • experiences
  • Platforms

  At 4:00pm to 4:15pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

Monday 12th March 2012

• Secrets to User-Centric Social Experience

  by Jack Jokinen

  People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.

  • experiences
  • Motivation
  • Social
  • users

  At 11:00am to 11:15am, Monday 12th March

  In Texas Ballroom 4-7, Hyatt Regency Austin