Sessions at SXSW Interactive 2012 of type Future15 about Google

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Saturday 10th March 2012

• Bringing Back the Love When Google Hates You

  by Paul Edmondson

  In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable doubt that every website is vulnerable to the search giant’s changes. While Google does a very good job, the vagaries of search algorithm updates result in decent sites losing a huge chunk of their traffic, leading to distractions of resources in trying to recoup their search traffic. In this discussion, Paul Edmondson will talk about unsuspected insights from his Panda-update experience and offer 5 key best practices that will help your site remain stable during future changes.

  Paul Edmondson is the CEO and co-founder of HubPages, a social content community where writers choose what they write, share in the online ad impressions and connect with each other via social tools. Previously, Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000.

  • Google
  • Search Engine Optimization

  At 4:30pm to 4:45pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin