Sessions at SXSW Interactive 2012 of type Future15 about Politics

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Monday 12th March 2012

• DotAnything 101: Demystifying New Domain Extensions

  by Jeremiah Johnston

  After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

  • Brands
  • Domain Names
  • Entrepreneur
  • Politics
  • Search Engine Optimization

  At 5:00pm to 5:15pm, Monday 12th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

• PurpleSight: A New Way to Look at Politics

  by Tony Mataya Jr

  PurpleSight is a startup focused on building technology that will make consuming, aggregating, and analyzing political news more efficient. Our vision is to modernize the way political campaigns operate by applying Lean Startup methodologies to create innovative, turn-key solutions. PurpleSight was developed in the University of Texas at Austin 1SemesterStartup incubator.

  • Lean Startups
  • Politics

  At 5:30pm to 5:45pm, Monday 12th March

  In Room 10AB, Austin Convention Center