Sessions at SXSW Interactive 2012 matching your filters

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Saturday 10th March 2012

• The Solid Verbal Live Podcast

  by Dan Rubenstein, Nick Fotis and Ty Hildenbrandt

  Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

  • Blogging
  • Brands
  • Podcasting
  • Strategy

  At 12:30pm to 1:30pm, Saturday 10th March

  In Maximilian, Driskill Hotel

  Coverage audio clip